Rachelle Anne Feldman is a nationally recognized higher education executive with over 35 years of experience leading transformational initiatives in enrollment strategy, financial aid innovation, and student success. As Vice Provost for Enrollment at the University of North Carolina at Chapel Hill, she guides cross-campus collaboration, strategic planning, and institutional advancement to expand access and improve outcomes for students. With a strong track record at both UNC-Chapel Hill and UC Berkeley, and national influence through her work with federal policy committees and education associations, Feldman brings a rare combination of vision, operational excellence, and unwavering commitment to equity and innovation in education.

Jeff Holliday is a seasoned higher education executive with over 25 years of experience in financial aid, scholarships, and enrollment management, driving operational excellence and institutional growth. As the **Senior Vice President of Partner Services and Research at Clark Higher Education**, he leverages data-driven strategies to optimize financial aid processes, enhance student accessibility, and build strong institutional partnerships. His leadership at **Clemson University, Montreat College, Presbyterian College, and Anderson University** has resulted in groundbreaking process improvements, scholarship initiatives, and increased student enrollment. A strategic problem-solver and collaborative leader, Jeff has played a pivotal role in shaping higher education policies, fostering team development, and enhancing institutional efficiency. His expertise in financial aid operations, scholarship administration, and enrollment strategies continues to make a lasting impact on students and institutions alike.