Nick Makarov is an accomplished data strategy and innovation leader with a proven track record of transforming complex data environments into engines of growth and efficiency. Currently the senior director of data strategy and innovation at Austin FC, Nick blends technical mastery in analytics, cloud architecture, and programming with strategic vision and people leadership. His work has reshaped how organizations—from sports franchises to global financial firms—leverage data for smarter decisions, stronger client relationships, and measurable business success. Passionate about mentorship and industry collaboration, Nick continues to drive innovation at the intersection of technology, analytics, and fan experience.

Peter Hassen is a transformative marketing and branding executive with over 20 years of experience driving growth and innovation across sports, entertainment, and media. Known for his ability to craft impactful strategies that fuse creativity with measurable results, he has revitalized iconic brands, cultivated high-value partnerships, and created dynamic fan engagement platforms. From leading the Chicago Blackhawks’ historic turnaround to pioneering NIL education initiatives with NILENT Enterprise Solutions, Hassen has consistently delivered game-changing results. A forward-thinking leader, he combines deep industry knowledge, strategic vision, and exceptional communication skills to inspire teams, captivate audiences, and deliver sustained success for organizations and communities.