Fadi Farha is a visionary leader with over 15 years of experience in business growth, strategic planning, performance marketing, CRM, and international expansion, driving impactful digital transformation in the eCommerce sector. As **Vice President of Growth at SSENSE**, he leads a team of 25 professionals, managing one of Canada’s largest advertising budgets and overseeing 100% of the company’s sales. His expertise in optimizing advertising efficiency, scaling social and influencer marketing, and implementing AI-driven attribution models has significantly improved customer acquisition and revenue growth. A trusted advisor to the **CEO of Adeptmind AI**, Fadi provides strategic insights on SEM and SEO innovations in retail eCommerce. His data-driven approach, combined with strong relationship-building skills, positions him as a key driver of sustainable business success.

Kirk Crenshaw is a seasoned marketing executive, entrepreneur, and growth strategist with a proven track record of driving high-impact demand generation, digital marketing, and go-to-market strategies across enterprise software, cloud technology, and direct-to-consumer industries. Currently serving as the head of growth at Griptape, he specializes in scaling emerging technologies and optimizing marketing operations to maximize revenue and brand awareness. With extensive experience in leadership roles at Traackr, AWS, Appirio, and Sip Tequila, Crenshaw has successfully built and led marketing organizations that have propelled companies from startup to market dominance. A recognized expert in account-based marketing, search marketing, and marketing automation, he is also an active advisor and investor, helping companies refine their strategic direction and accelerate growth. His ability to combine creativity with data-driven decision-making has made him a transformative force in the digital marketing space.

With more than 30 years of executive leadership experience, I have built a career leading sales transformations, revenue growth initiatives, and strategic business development across enterprise software, technology, and manufacturing industries. I thrive in challenging environments, helping businesses scale, optimize their sales operations, and achieve long-term success. If you're looking for a leader with deep expertise in SaaS, business transformation, and enterprise sales strategy, here is my biography.

Mastering the art of a SaaS turnaround requires a blend of strategic clarity, transparency, and adaptability. In a fast-paced and competitive environment, a turnaround team must start with an honest evaluation of internal capabilities, market dynamics, and the competitive landscape. Success hinges on leveraging strengths to exploit niche opportunities, whether geographic, vertical, or horizontal, and addressing technical debt and cultural challenges that could hinder progress. By fostering a culture of experimentation and adaptability, supported by clear feedback loops, SaaS companies can innovate, build trust, and reposition themselves effectively. Ultimately, success is measured by metrics like revenue growth, churn reduction, and customer satisfaction, paving the way for sustainable growth and significant valuations.