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    Tag: CPG Industry

    Navigating Market Challenges in Consumer Packaged Goods

    The Consumer Packaged Goods (CPG) industry stands at the crossroads of constant evolution and fierce competition, demanding agility and innovation from companies striving for success. From shifting consumer preferences and supply chain disruptions to the rising call for sustainability, staying ahead requires a delicate balance of strategic alignment, execution excellence, and a relentless focus on consumer engagement. Leveraging insights from industry leaders and fostering a culture of creativity and collaboration, companies can transform challenges into opportunities. By embracing data-driven decision-making, optimizing pricing and channel strategies, and integrating sustainability and AI into their core, CPG organizations can position themselves for long-term growth and resilience in an ever-changing market.

    Brian Van Haaften: Driving Growth by Impacting People, One Person or Situation at a Time.

    Excited to share my professional biography! Over the years, I’ve had the privilege of working with incredible teams across industries to create impactful growth, build high-performing teams, and connect talent with opportunity. Here is my biography.

    Dan DeValk: Driving Growth, Inspiring Teams, and Creating Lasting Success Through Strategic Leadership.

    I’m excited to share a bit about my professional journey and the experiences that have shaped my career in sales, marketing, and business development. With over 35 years in the packaging, distribution, and CPG industries, I’ve had the opportunity to lead transformative projects, launch new products, and build successful teams that drive growth and create value. From launching the Bilt Tuf brand at Reynolds Consumer Products to my current role at ProAmpac, I’ve always focused on innovation, fostering strong relationships, and leading with integrity. My career has taken me through exciting challenges across global markets, and I’m looking forward to continuing to build on these experiences to make a lasting impact. If you'd like to connect, discuss collaboration, or share ideas on growth strategies, I’d be happy to chat!