In today’s digital age, B2B content marketing has evolved into a vital growth engine, seamlessly bridging the gap between marketing and sales. It’s no longer confined to building awareness; instead, it drives demand generation, nurtures leads, and equips sales teams with actionable resources to close deals. By aligning content with brand messaging, leveraging data-driven insights, and tailoring assets to buyer priorities, businesses can deliver targeted, value-rich content that resonates with decision-makers across the buyer journey. With the right strategy, content marketing becomes more than just storytelling—it’s a measurable driver of pipeline success and a cornerstone of business growth.

Ashlyn Cassity is a dynamic UX Designer and Researcher with a passion for crafting intuitive, human-centered digital experiences. With expertise spanning UX design, research methodologies, creative direction, and digital strategy, she seamlessly blends data-driven insights with innovative design solutions. Currently a UX Designer and Researcher at Intrinsic, Ashlyn specializes in AI-driven tools, aviation simulations, and cloud-based solutions, ensuring accessible and high-quality digital products. Her career spans roles in performance marketing, editorial design, and brand development, backed by a strong educational foundation in UX design, graphic design, and human development. Dedicated to inclusivity, accessibility, and strategic problem-solving, Ashlyn continues to shape the future of digital experiences through research-backed, user-first solutions.

Kevin Jost is a seasoned executive, entrepreneur, and content strategist with a distinguished career spanning media, publishing, and the vehicle industries. As a founder, CEO, and editorial leader, he has consistently driven business transformation, launching and managing influential media brands while shaping industry discourse on emerging technologies. With expertise in editing, journalism, media relations, and product development, Jost has played a pivotal role in covering and advancing sustainable mobility, autonomous vehicles, and transportation innovation. His ability to bridge the gap between engineering and media has made him a respected authority in the field, influencing both industry professionals and consumers alike.

I'm excited to share my executive biography, which highlights my journey in business development, strategic communications, and leadership across multiple industries. With over 20 years of experience, I am passionate about helping organizations grow, fostering partnerships, and crafting compelling narratives that make a lasting impact. Let’s connect and explore opportunities to collaborate!

Ashleigh Vogstad is a trailblazing entrepreneur and advocate for human connection, diversity in STEM, and transformative partnerships. As the founder and CEO of Transcends, she has spearheaded impactful marketing strategies for leading tech companies, including Microsoft, earning multiple Microsoft Partner of the Year awards. With a career spanning roles in global program management, nonprofit innovation, and wellness ventures, Ashleigh’s leadership exemplifies the intersection of purpose and progress. Her expertise in scaling vision and driving measurable success has solidified her reputation as a dynamic force in the technology and marketing industries.

Bernie Borges is a results-driven marketing leader with deep expertise in modern digital strategies, leveraging innovative technologies to drive awareness, lead generation, and sales enablement. As Chief Marketing Officer at Vengreso, Bernie has built a high-performing marketing team from the ground up, delivering multimillion-dollar pipeline contributions through strategic content initiatives, webinars, and AI-driven lead conversions. A recognized authority in the marketing industry, Bernie combines his analytical mindset and leadership skills to align sales and marketing efforts for measurable growth. Known for his compassionate leadership, dynamic communication style, and ability to inspire, Bernie has cemented his reputation as a trusted advisor, speaker, and content marketing pioneer.

Kristin Parran is an entrepreneurial-minded communications strategist with a proven track record of developing and executing impactful strategies that enhance brand positioning and align with organizational goals. Known for her intellectual curiosity and ability to navigate complex environments, Kristin delivers innovative solutions that drive measurable success. Her expertise in strategic communications spans diverse sectors, including healthcare and technology, where she helps organizations overcome challenges, seize opportunities, and establish lasting brand equity. With a unique blend of creativity, business acumen, and leadership, she consistently empowers clients to achieve their vision and excel in competitive markets.

Kate Carroll De Gutes is a seasoned content strategist with over two decades of experience in driving high-impact content strategies and digital storytelling for global brands. Currently serving as Vice President of Content Strategy and Editorial at Racepoint Global, she has delivered measurable success, including a 300% increase in agency award wins and significant boosts in client visibility, such as securing 292 feature articles and generating 223 million impressions in just three months. With a strong focus on collaboration and mentorship, Kate has led cross-functional teams to achieve impressive results, including a 92% win rate for new clients and 13% year-over-year revenue growth. Her expertise spans content development, data-driven marketing, and thought leadership campaigns, making her a leading voice in the industry.

Excited to share my journey of over 38 years in media and communications. From working with major news outlets like ABC News and CNN to leading media relations and corporate branding for healthcare, pharma, and biotech clients at Russo Partners, it’s been a privilege to help tell impactful stories across industries. I’m passionate about guiding businesses in navigating the evolving media landscape and ensuring their message reaches the right audience. Feel free to read my full bio to learn more about my experience and what drives my work!