The Consumer Packaged Goods (CPG) industry stands at the crossroads of constant evolution and fierce competition, demanding agility and innovation from companies striving for success. From shifting consumer preferences and supply chain disruptions to the rising call for sustainability, staying ahead requires a delicate balance of strategic alignment, execution excellence, and a relentless focus on consumer engagement. Leveraging insights from industry leaders and fostering a culture of creativity and collaboration, companies can transform challenges into opportunities. By embracing data-driven decision-making, optimizing pricing and channel strategies, and integrating sustainability and AI into their core, CPG organizations can position themselves for long-term growth and resilience in an ever-changing market.

As a marketing consultant and operations expert with over 25 years of experience, I am dedicated to helping brands grow and transform through strategic insight and operational excellence. My journey spans consultancies, holding companies, and independent agencies, where I’ve driven significant results across various industries. Here is my biography.

Tamra Karabeber is a seasoned management consultant with over 17 years of experience, specializing in the retail and consumer packaged goods (CPG) sectors. Known for her unwavering integrity and commitment to fostering positive relationships, Tamra has built a reputation as a trusted partner in driving organizational success. Her expertise spans management consulting, supply chain optimization, and ERP system integration, where she has consistently delivered innovative solutions that enhance operational efficiency and adaptability. In her role as an IT leader, Tamra excels in strategic decision-making, leveraging her comprehensive knowledge to implement transformational change within complex business environments. Her ability to communicate effectively with stakeholders across various levels has enabled her to align teams with organizational goals and drive collaborative initiatives that yield measurable results. With international experience in Europe and Asia, Tamra brings a global perspective to her work, enhancing her ability to navigate diverse cultural contexts and foster effective communication. Tamra's family-centric values shine through in her leadership style, where she emphasizes collaboration and empowerment. As she seeks to serve on a board, she aims to share her extensive knowledge and lessons learned from managing multimillion-dollar projects, ensuring that organizations build the right teams and partnerships to thrive in today’s dynamic market landscape.

I'm excited to share my journey in marketing and advertising, spanning four decades across consumer packaged goods, financial services, retail, insurance, travel, healthcare, and technology sectors. I've had the privilege of helping brands compete and win through exceptional strategies. My commitment to diversity and inclusion has been a driving force throughout my career, and I'm proud of the impact we've made at DNA Seattle and beyond. I'm grateful for the recognition, including being named a Silver Medal Winner by the American Advertising Federation and for my advocacy for LGBTQ+ issues. I look forward to continuing this journey of strategic growth and innovation.