Leslie Vesper is a seasoned marketing executive with over 20 years of experience driving innovation and strategic brand growth across the food and beverage industry. As Vice President of Marketing at PepsiCo Foods North America, she leads high-impact teams and marketing initiatives that strengthen iconic brands and fuel business growth. With a proven track record in brand management, portfolio innovation, and consumer insights, Leslie has played a pivotal role in transforming major brands like Doritos and Frito-Lay through consumer-centric strategies and product innovations. Her leadership spans notable companies such as Dr Pepper Snapple Group and General Mills, where she spearheaded successful product launches and long-term innovation pipelines. Known for her ability to align teams and deliver results, Leslie combines deep industry knowledge with a passion for creating market-leading strategies that resonate with diverse consumer audiences.

I’m excited to share my professional biography, capturing a journey driven by innovation, sustainability, and consumer-centric solutions in the Consumer Healthcare and CPG industries. As I continue to build on my passion for impactful leadership and product development, I look forward to connecting with like-minded professionals. Here is my biography.

With over two decades of experience, Bob Limback has distinguished himself as an award-winning executive in the fields of consumer insight research and brand strategy, particularly within the automotive industry. His leadership spans major global brands like Chevrolet, Ford, and Cadillac, where he has successfully blended creativity and data-driven insights to deliver impactful campaigns. From pioneering neuroscience-based audience segmentation at Carat to guiding electric vehicle communication strategies at Commonwealth//McCann, Limback's expertise in developing cohesive brand voices and cross-functional collaboration has driven notable industry innovations. Limback’s career is a testament to his ability to lead teams and influence global marketing strategies, contributing to significant brand growth and audience engagement. His hands-on leadership and commitment to driving creative and analytical success continue to make him a sought-after figure in the world of consumer insights and brand strategy.

In my experience, businesses succeed by making a clear strategic choice: positioning themselves as either the best low-price option or the best higher-priced, high-quality alternative in their market. Companies that fall between these positions often lose relevance and market share. One mistake leaders make is chasing short-term trends at the expense of their core brand identity. When I took over ConAgra’s Banquet brand, previous attempts to elevate the brand’s quality and pricing had failed because they ignored the needs of its core consumers—families with limited income who relied on Banquet for affordable meals. Instead of transforming Banquet into something it wasn’t, I embraced its identity as a provider of “Good Food at a Great Value.” We refocused on delivering dependable, low-cost meals, which resonated with both consumers and retailers. Initiatives like multiple-unit promotions and the successful launch of Banquet Crock Pot Classics, which addressed specific consumer needs, drove significant growth. By leaning into Banquet’s core strengths and staying laser-focused on cost containment, we revitalized the brand, outperformed competitors, and turned Banquet into one of ConAgra’s most successful divisions. The key lesson is simple: understand what your brand stands for, embrace it, and don’t lose sight of your core value proposition in pursuit of fleeting market trends.

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