Excited to share my updated executive biography that reflects the incredible journey from founding ChannelMix to launching HalfAI Consulting. My career has always centered on helping businesses grow through data, strategy, and great people. If you’re interested in performance, innovation, and scaling purpose-driven organizations.

Matt Hertig’s journey with ChannelMix exemplifies the resilience, vision, and relentless execution it takes to scale a startup from scratch to national recognition. Starting with a keen insight into marketers' data challenges, Hertig built ChannelMix not just as a product, but as a powerful solution to a real industry pain point. His story is one of bootstrapped perseverance—marked by financial discipline, a culture of innovation, and a commitment to customer needs. With six appearances on the Inc. 5000 list, ChannelMix’s rise is a blueprint for aspiring entrepreneurs, showing that with grit, strategy, and a great team, remarkable growth is possible.