Tag: business survival

Five Years Later

When New York shut down in March 2020, my $10 million dry cleaning and textile restoration business lost 90% of its revenue overnight. What followed was a masterclass in crisis leadership, adaptability, and human resilience. With over 100 employees, nine locations, and clients who vanished in an instant, we had no choice but to rethink everything—from furloughing staff and negotiating leases to revamping our business model into a contactless pickup and delivery service. This is a story of radical transformation, forged in chaos, where survival meant shedding the old playbook and rebuilding a leaner, more agile operation—one personal phone call, one improvised role, and one cleaned garment at a time.