tories shape how people understand and navigate the world, and in business and leadership, they are essential tools for building trust, credibility, and influence. A well-crafted personal narrative aligns your identity, values, and capabilities—helping others recognize your unique value and advocate for you when opportunities arise. Yet, many executives hesitate to shape their own stories, fearing self-promotion or feeling overwhelmed by the process. Without a clear narrative, others may struggle to articulate your strengths, making it harder to secure key opportunities like board seats or leadership roles. By defining your story with authenticity and strategic intent, you give your network the tools to refer and support you with confidence. Your story isn’t just about your past—it’s a vision for your future, positioning you as a leader with purpose, expertise, and impact.

Ashleigh Vogstad is a trailblazing entrepreneur and advocate for human connection, diversity in STEM, and transformative partnerships. As the founder and CEO of Transcends, she has spearheaded impactful marketing strategies for leading tech companies, including Microsoft, earning multiple Microsoft Partner of the Year awards. With a career spanning roles in global program management, nonprofit innovation, and wellness ventures, Ashleigh’s leadership exemplifies the intersection of purpose and progress. Her expertise in scaling vision and driving measurable success has solidified her reputation as a dynamic force in the technology and marketing industries.