Greg Larsen is a seasoned revenue operations leader and go-to-market strategist with a track record of transforming businesses, optimizing sales infrastructures, and driving exponential growth. As the Founder and President of Catalyst Sales Consulting, he has helped a diverse range of companies—from billion-dollar enterprises to tech startups—build scalable and successful GTM systems. With executive leadership roles at Eltropy, Straker Translations, and Lingotek, Greg has consistently delivered outstanding results, including tripling ARR, unifying global business units, and increasing sales efficiency. His expertise in sales enablement, revenue operations, and strategic planning, combined with his ability to build high-performing teams, has made him a trusted advisor in the B2B technology space.

Transformational leadership is the catalyst for driving meaningful change in organizations, enabling them to thrive in an evolving business landscape. Rachel Short emphasizes the power of visionary leadership, where a clear purpose, effective communication, and a culture of empowerment fuel innovation and resilience. By fostering a growth mindset and leading by example, transformational leaders inspire teams to embrace change with enthusiasm and dedication. Moreover, operational excellence—achieved through process optimization, data-driven decision-making, and strategic technology investments—ensures sustainable scalability and profitability. Through these principles, organizations can navigate growth challenges and position themselves for long-term success.

John Kollm is a seasoned executive leader with over 23 years of experience in retail, real estate, and operations, including 11 years at the corporate executive level. Specializing in acquisitions, site selection, pipeline management, and business scalability, he has successfully led large-scale expansion strategies and operational improvements for multi-unit retail brands. Currently serving as senior director of real estate & business development at Independent Pet Partners, John has played a key role in streamlining market analysis, lease negotiations, and store development, optimizing portfolio performance. His leadership extends to Rally House, Batteries Plus Bulbs, and Dick’s Sporting Goods, where he drove business growth, enhanced customer experience, and improved profitability. A dedicated community leader, John serves on the Woodbury, Minnesota Planning Commission and is a member of the International Council of Shopping Centers (ICSC). Passionate about collaboration and strategic growth, he is seeking board opportunities where he can leverage his expertise to help businesses scale and succeed.