I’m proud to share a reflection of my professional journey—a career built across the evolving worlds of media, digital transformation, and brand innovation. For over two decades, I’ve had the privilege of leading extraordinary teams, building global partnerships, and driving meaningful growth across diverse industries. Here is my biography.

I am excited to share my updated professional biography, reflecting more than three decades of experience in the sporting goods and apparel industries, leadership roles at PEARL iZUMi, and my current work through Open Gate Advisors. My career has been driven by a passion for unlocking growth, building strong teams, and aligning brand vision with measurable results.

I am excited to share my professional biography, which reflects my journey from the NFL to entrepreneurship, nonprofit leadership, and civic engagement. My mission has always been to build stronger people and stronger communities through movement, mindset, and leadership.

Sheri Roder is a highly accomplished executive with a diverse and extensive career spanning several decades. A strategic leader and expert in brand marketing, customer insights, and leadership development, Sheri has consistently demonstrated her ability to drive transformative change within organizations. Her experience spans numerous industries, where she has led marketing teams, advised C-suite executives, and mentored leaders to enhance their impact and drive growth. With a proven track record of success in both entrepreneurial and established corporate settings, Sheri has built a reputation for her strategic vision, innovative solutions, and ability to deliver results in highly competitive markets.