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    Tag: brand equity

    Rajeev Batra: A Distinguished Thought Leader in Brand Management and Consumer Marketing.

    Rajeev Batra is a distinguished scholar, author, and thought leader in global branding, advertising management, and consumer psychology. Currently the S.S. Kresge Professor of Marketing at the Ross School of Business, University of Michigan, he has authored or co-edited eight books, including the award-winning The New Emerging Market Multinationals (2012), and published over 80 influential academic papers. His research on brand love, brand coolness, and global brand positioning has shaped marketing strategies worldwide. With prior faculty positions at Columbia Business School and visiting appointments at top global institutions, Batra has been recognized with numerous honors, including being named a Fellow of the Society for Consumer Psychology and multiple nominations for the “Best MBA Teacher” Award. He is a sought-after keynote speaker and consultant, advising leading multinational corporations on brand strategy and advertising effectiveness. A Stanford Ph.D. graduate, his work continues to define the evolving landscape of global marketing and consumer engagement.
    Executive Biography

    Sandra Bereti: An Architect of Brand Transformation and Growth

    Sandra Bereti is a dynamic and accomplished marketing executive with a proven global track record of driving profitable growth through innovative brand strategies and consumer-centric innovation. Renowned for her ability to transform brands across health, nutrition, and beauty industries, Sandra leverages her expertise in consumer insights, digital marketing, and global pipeline development to deliver measurable business results. She has held key leadership roles, including Chief Marketing Officer at Beech-Nut and Dannon, where she spearheaded transformative initiatives, revitalized brand equity, and fostered sustainable growth. A dedicated leader, Sandra inspires high-performing teams, fosters a culture of trust and accountability, and applies her strategic marketing acumen to mission-driven organizations as a board trustee for World Animal Protection. Her career reflects a rare combination of visionary leadership, operational excellence, and a passion for creating meaningful impact.
    Executive Biography

    © LEADAFI, Elevating Leadership, one article at a time.

    Lead-afi (verb): The act of improving, enhancing, or amplifying the leadership qualities of an individual or group, with the goal of establishing their executive brand and authority in their industry. This could mean coming up with and sharing a clear and compelling vision, building a strong personal brand, and getting known for being a thought leader and expert. Through Leadafi, executives can increase their visibility and influence within their industry, and position themselves as trusted and respected leaders.