Tag: Baxters North America

Josianne Légaré: Trailblazing Commercial Strategist and Visionary Sales Leader

Josianne Légaré is a visionary commercial executive renowned for driving transformative growth and revitalizing team and customer confidence across North American markets. As the first female Vice President of Sales in Lassonde Industries’ 100-year history and current Chief Commercial Officer at Baxters North America, she has led high-performing teams, restructured sales organizations, and delivered exceptional results—even in the most challenging market conditions. Known for her strategic mindset, operational agility, and people-first leadership, Josianne has consistently built resilient teams, secured major retail partnerships, and executed innovative go-to-market strategies that generated tens of millions in new revenue. Her track record reflects not only business excellence but a commitment to empowering others and breaking barriers in leadership.