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    Tag: B2B SaaS

    Christy Behnke: Transformational Marketing Leader Driving Growth and Innovation in B2B SaaS

    Christy Behnke is a seasoned marketing executive with a strong track record of driving growth and innovation in B2B SaaS environments. With expertise in crafting and executing impactful go-to-market strategies, Behnke has consistently aligned marketing initiatives with broader business objectives to generate significant revenue growth and market expansion. Her leadership has been instrumental in transforming marketing departments, introducing data-driven approaches, and fostering cross-functional collaboration across sales, finance, product, and customer success teams. Known for her adaptability and strategic vision, Behnke has successfully enhanced brand visibility, elevated market positioning, and increased pipeline performance, establishing herself as a dynamic force in the marketing landscape.
    Executive Biography

    Scott Fleszar – PE-backed CEO | B2B Vertical SaaS Leader | Builder of Companies

    Scott Fleszar is a seasoned executive with over 25 years of experience driving growth in B2B SaaS businesses. As a PE-backed CEO, Scott has a proven track record of scaling companies, leading successful exits, and driving operational excellence. His leadership at SafeSend, where he grew revenue from $9M to $40M and orchestrated a 10x revenue exit, highlights his ability to foster high-performing cultures and attract top talent. With a passion for building companies, developing people, and delivering sustainable growth, Scott is a recognized leader in the SaaS industry.
    Executive Biography

    © LEADAFI, Elevating Leadership, one article at a time.

    Lead-afi (verb): The act of improving, enhancing, or amplifying the leadership qualities of an individual or group, with the goal of establishing their executive brand and authority in their industry. This could mean coming up with and sharing a clear and compelling vision, building a strong personal brand, and getting known for being a thought leader and expert. Through Leadafi, executives can increase their visibility and influence within their industry, and position themselves as trusted and respected leaders.