Safety is everyone's responsibility in aviation," emphasizes Nick Mayhew, as he reflects on his tenure as Industry Co-Chair of the US Helicopter Safety Team (USHST). In this comprehensive piece, Nick explores key safety initiatives that have transformed the helicopter industry's safety culture, from promoting a "just culture" to implementing data-driven risk mitigations like simulation-based decision-making training. Highlighting collaboration across all sectors, he discusses how the industry is making measurable progress toward the vision of zero fatal accidents. Dive into the strategies, challenges, and successes that continue to shape a safer future for rotorcraft operations.