Eric Corey Freed is an award-winning architect, sustainability expert, and thought-leader whose work has redefined what’s possible in green building and regenerative design. As Principal and Director of Sustainability at CannonDesign, he leads a firm-wide strategy to achieve net zero energy and radically reduce embodied carbon across millions of square feet of construction. With over 30 years of experience, Eric has shaped transformative projects in education, healthcare, and urban development, while also inspiring thousands through his books, keynote talks, and university teaching. A LEED Fellow and respected voice in the industry, he brings vision, technical expertise, and heartfelt commitment to every project and conversation, helping communities and organizations turn environmental ambition into meaningful, lasting impact.

Martin Reimers, Principal of Concept Architecture, LLC, is a seasoned architect with over 24 years of experience in residential and commercial design, construction processes, and business leadership. As a Registered Architect across multiple states, including Washington, Nevada, California, Idaho, and New York, Martin brings an exceptional blend of technical expertise and creative vision to every project. His firm, Concept Architecture, serves the Greater Seattle area and Northern Nevada and California, delivering innovative, client-focused solutions that balance functionality, aesthetics, and environmental considerations. Martin’s leadership extends beyond architecture, as demonstrated by his tenure with the Lake Stevens Arts Commission, where he advanced community engagement through the arts. With a strong foundation in architecture and engineering from the University of Southern California and the University of Nevada-Reno, Martin’s career is a testament to excellence, strategic vision, and an unwavering dedication to enhancing the built environment.