After an incredible journey leading brand strategy, creative innovation, and global marketing across APAC, EMEA, and the Americas, I’ve taken a moment to reflect and compile a full executive biography. From launching the EPIC Pass at Vail Resorts, to building The North Face’s billion-dollar APAC business, to reinventing the in-house creative model at Discovery—I’ve had the privilege of working with extraordinary teams to do meaningful, impactful work. Here is my biography.

Lara Barlow is a seasoned executive leader with 25 years of experience in digital media, publishing, marketing, business transformation, and operations management. She has a proven track record of driving revenue growth, optimizing business operations, and leading high-performing teams in small to mid-cap companies across the digital publishing, media, and travel industries. As a former vice president at TVO and general manager & acting COO at Travelzoo, Lara has successfully led strategic turnarounds, expanded global partnerships, and executed digital-first initiatives that increased engagement and revenue. Her expertise spans fundraising, governance, digital marketing, and strategic partnerships, making her a valuable asset to companies looking to scale and innovate. With board experience at 360°kids, an international MBA in marketing and strategy from Schulich School of Business, and leadership training from Kellogg School of Management and the Richard Ivey School of Business, Lara is well-equipped for governance roles. She is fluent in English, proficient in Spanish, and has international experience across Europe and APAC, strengthening her ability to lead global business initiatives. Lara is now seeking corporate board opportunities where she can leverage her expertise in business transformation, operational strategy, and digital growth to help organizations scale, innovate, and achieve sustainable success.