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    Trice Alford: Transformative Marketing Leader Driving Growth and Innovation

    Executive Biography

    Published on:

    By Lisa

    Trice Alford is a dynamic Chief Marketing Officer (CMO) renowned for driving revenue generation and business objectives through her strategic leadership and visionary insights. With a diverse background spanning various industries including biotech, e-commerce, media, technology, and more, Trice excels in revitalizing enterprises and spearheading transformative growth initiatives. Her expertise lies in crafting innovative marketing strategies, building brand identity, and orchestrating unique customer experiences to foster customer loyalty and drive expansion.

    As the Chief Marketing Officer at RONAWK, a pioneering biotech firm, Trice is instrumental in developing comprehensive marketing strategies to accelerate the awareness and adoption of next-generation therapies. Prior to this, she served as Head of Marketing at SELLOZO, a SaaS startup specializing in Amazon e-commerce solutions, where she significantly enhanced brand visibility and customer acquisition through strategic marketing campaigns and partnerships.

    Trice’s impressive career also includes tenure at DH PACE COMPANY INC., where she held pivotal roles as Chief Marketing Officer and Head of Marketing and Communications. During her tenure, she orchestrated the development and execution of multifaceted marketing initiatives across numerous brands, driving substantial revenue growth and establishing the company as a leader in the commercial and residential doors distribution sector.

    In addition to her corporate achievements, Trice is actively involved in volunteer leadership roles, serving on advisory boards for esteemed institutions such as Kansas State University and the University of Kansas. She holds a Master of Business Administration with a focus on Marketing & Strategic Management from the University of Kansas, complemented by a Bachelor of Science in Communication from Kansas State University.

    Trice’s professional repertoire is underscored by her proficiency in a wide array of technology platforms and tools, ranging from Hootsuite and HubSpot to Google Analytics and Adobe Creative Suite. Her strategic acumen, coupled with her dedication to innovation and excellence, positions her as a transformative leader poised to drive sustainable growth and success in any organization fortunate enough to benefit from her expertise and vision.

    Character: Trice Alford embodies integrity, resilience, and dedication, serving as a role model for ethical leadership and unwavering commitment to excellence.

    Knowledge: With a deep understanding of diverse industries and a robust educational background in marketing and strategic management, Trice leverages her expertise to inform data-driven decisions and innovative solutions.

    Strategic: Trice excels in formulating and executing comprehensive growth strategies, adeptly navigating market complexities and leveraging emerging trends to drive sustainable business success.

    Communication: Trice possesses exceptional communication skills, effectively articulating vision, goals, and value propositions to stakeholders across all levels, fostering collaboration and driving organizational alignment.

    https://edwardscampus.ku.edu/blog/kuec-masters-degree-worth-more-than-money

    https://podcasts.bcast.fm/e/v8506z9n-marketing-biotech-strategies-trice-alford

    The Growth Engine Podcast

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    Lisa
    Lisahttps://boardsi.com
    Lisa Williams is a versatile professional with a strong track record in marketing, business ownership, and interior design. Currently, as the Marketing Director at Boardsi since February 2021, she has been a driving force behind the company's branding and strategy. Her creative vision and strategic insight have been instrumental in Boardsi's growth and success. With a history of entrepreneurial ventures, Lisa owned Tootsies Shoes, a boutique from February 2017 to September 2019, where she managed sales, accounts, buying, and merchandising. Earlier, at Pottery Barn, she excelled as a Sales and Interior Design Specialist from February 2008 to May 2016, bringing her talent for creating appealing living spaces and exceptional customer service. Lisa's educational foundation was laid at California State University, Chico, where she earned her bachelor's degree in Interior Design in 2004, coupled with active involvement in the Alpha Delta Pi Sorority.

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