Todd Basche is a pioneering force in product innovation, boasting a career that spans over two decades with experience at industry-defining companies like Apple, Dell, SUN, Axon, and nine successful startups. As a product expert and serial innovator, Todd’s career began alongside Steve Jobs, where he played a pivotal role in creating the acclaimed iLife Suite, a transformative suite of consumer software applications that reshaped digital experiences for millions. Since then, Todd has continued to impact industries across tech, consumer electronics, and smart cities, bringing his vision for seamless hardware-software integration to life. At Axon, he drove product initiatives that doubled company revenue within two years, further highlighting his ability to transform products into multi-revenue streams that enhance user experience and provide lasting market value.
Todd’s career showcases his unique ability to scale organizations and develop teams focused on high-performance and sustainable growth. He has led cross-functional teams across multiple geographies and developed a hands-on approach to product management that combines best practices from his tenure at Apple and Axon. In his role as Chief Product Officer at Axon, Todd introduced Voice of the Customer (VOC) methodologies, driving a customer-centered approach to innovation that resulted in new intelligent body and in-car camera products. His initiatives in AI and machine learning significantly elevated Axon’s hardware and SaaS product offerings, aligning closely with the company’s mission to protect life and truth. Todd’s strategic vision for product-market fit and product validation has not only doubled Axon’s revenue but also laid a strong foundation for continued market growth.
A key figure in Silicon Valley, Todd’s contributions extend beyond product development; he has led due diligence teams in technology assessments for acquisitions at Apple, Dell, SUN, and Axon. He holds 37 patents, won “Best of CES” five times, and developed software that generated over $300 million in annual revenue. His entrepreneurial journey includes founding Transformational Products Inc., where he currently serves as an expert product consultant, helping tech companies increase revenue by as much as 200% and expand their market share by implementing actionable product roadmaps and best practices in innovation.
In addition to his corporate achievements, Todd is a dedicated mentor and Lead Mentor at Stanford Graduate School of Business’s Lean Launchpad, working with Steve Blank to guide the next generation of entrepreneurs. Todd also advises entrepreneurial initiatives such as the Hacking for Defense (H4D) program and the Hacking for Climate and Sustainability projects, sharing his strategic insights with startups tackling some of today’s most pressing challenges.
With experience across law enforcement, consumer products, enterprise software, and smart city solutions, Todd brings a robust understanding of both hardware and software product lifecycles. His technical expertise, coupled with his understanding of strategic planning, risk assessment, and competitive analysis, makes him an invaluable resource to tech firms navigating the rapidly changing landscape of product innovation.
Todd guides companies to identify product-market fit, refine value propositions, and conduct customer discovery. He also helps them build long-term strategic visions by addressing internal core competencies, customer pain points, and market opportunities to create transformational products.
Character: Todd Basche exemplifies integrity and a passion for innovation, consistently fostering a collaborative and high-performance culture within his teams.
Knowledge: With over 20 years of experience in product innovation across tech giants like Apple and Axon, Todd possesses extensive expertise in both hardware and software development, driving market-leading advancements.
Strategic: Todd is highly skilled in strategic growth, transforming products into multi-revenue streams and aligning product vision with market needs to achieve significant revenue growth.
Communication: Known for his mentorship and clear guidance, Todd effectively communicates complex product strategies, empowering teams to achieve transformational success.
