Sarah Kroskrity is an accomplished brand builder, event marketing strategist, influencer community-builder, and experiential events expert with over 20 years of professional experience. Known for her innovative approach and results-driven mindset, Sarah has worked with some of the most recognizable global brands, including Netflix, Sephora, Bvlgari, Cadillac, and American Express. Her ability to foster creativity, inspire teams, and craft transformative experiences positions her as a trusted leader in her field.
With expertise spanning both B2C and B2B Event Marketing, experiential campaigns, community building, and brand event production, Sarah has a proven track record of delivering impactful results. From creating luxury brand experiences for Shiraz Creative to scaling innovative campaigns for startups like &Pup, Sarah’s influence has driven measurable growth and elevated brand narratives. Her career reflects a deep commitment to aligning marketing strategies with business objectives and staying ahead of industry trends.
Sarah’s tenure at Shiraz Creative as Senior Director/VP of Brand Experiential & Events was transformative. She grew the Los Angeles office’s revenue from $500K to $50M, spearheaded virtual and in-person events, and fostered a team culture of collaboration and creativity. Her leadership extended to producing activations for CES, VidCon, and SXSW, delivering events that seamlessly combined storytelling, innovation, and client satisfaction. Notably, her strategic planning reduced operational costs by 30%, achieving profit goals of 40-60% per project.
In her current role as Head of Brand Experiences & Events at SKROSKRITY Consultant, Sarah partners with innovative startups and large-scale enterprises to craft brand strategies, experiential campaigns, and influencer activations. Through her work, she has achieved an 800% increase in membership sales for luxury clubs and optimized client budgets on 85% of projects. Her client portfolio includes Coffee ‘n Clothes Agency, NBCUniversal/Telemundo Enterprises, and ANDPUP Corporation.
Sarah’s educational background in Communication Studies from UCLA laid the foundation for her expertise in storytelling, messaging, and community engagement. She complemented this with professional development, in digital marketing, time management, and content marketing. This multidisciplinary approach allows her to bring a unique perspective to her projects, merging creativity with data-driven insights.
A strong advocate for innovation, Sarah’s professional motto, “Nourishing growth through strategy, creativity, and impactful connections,” reflects her passion for mentoring teams and fostering environments where creativity thrives. Her ability to cultivate relationships with stakeholders, clients, and cross-functional teams is a testament to her exceptional interpersonal skills.
Sarah’s resilience and problem-solving abilities shine in high-pressure environments. She excels at navigating challenges, whether launching large-scale events, leading multi-channel campaigns, or optimizing operational workflows. Her capacity to manage complexity with grace and agility has earned her a reputation as a trusted advisor and strategic thinker.
As an avid outdoor enthusiast, Sarah finds inspiration in nature, which fuels her creativity and drives her commitment to sustainable and meaningful marketing practices. Her dedication to personal and professional growth mirrors her passion for helping organizations and individuals thrive. She consistently delivers exceptional results, transforming ideas into impactful experiences.
Whether building a brand from the ground up, developing multi-million-dollar campaigns, or mentoring future leaders, Sarah Kroskrity embodies a spirit of innovation, discipline, and community building. Her leadership, vision, and relentless focus on excellence have made her a force in experiential marketing and beyond.
Character:
Sarah Kroskrity is a resilient and innovative leader who thrives in high-pressure situations, consistently demonstrating integrity, adaptability, and a passion for driving growth. Her collaborative spirit and dedication to mentoring teams inspire trust and create environments where creativity and success flourish.
Knowledge:
With extensive expertise in experiential marketing, brand events, brand strategy, and community building, Sarah leverages a multidisciplinary approach to deliver impactful and transformative results. Her deep understanding of consumer engagement, event production, and data-driven strategies ensures excellence across industries.
Strategic:
Sarah excels in aligning marketing strategies with business objectives, driving measurable success through precision and foresight. Her ability to optimize workflows, scale operations, and improve ROI reflects her mastery of strategic planning and execution.
Communication:
A skilled communicator, Sarah builds strong relationships with clients, stakeholders, and teams by effectively articulating compelling brand narratives. Her ability to inspire collaboration and align diverse perspectives ensures shared objectives are achieved with clarity and impact.
Awards: Event Marketer Ex Awards – Best Production of an Event, Consumer (2022)
Webby Awards – Virtual and Remote, Business and Finance (2022)
Bizbash Event Experience Awards – Best Virtual Experience (2021)
Bizbash Event Experience Awards – Best Reimagined Event (2021)
Bizbash Event Experience Awards – Best Catering at an Event (2021)
Bizbash Event Experience Awards – Best Mobile Tour / Roadshow Winner (2021)
Bizbash Event Experience Awards – Best Use of Physical Distancing Winner (2021)
American Graphic Design Awards – Online Design (2021)
Global Eventex Awards – The Top Event Organizers and Agencies in the USA (2021)
Event Marketer Ex Awards – Best Pop Up Activation (2021)
Website:
https://sarahkroskrity.my.canva.site
