Rosaland Jones is a distinguished Director of Digital Marketing renowned for her expertise in driving transformative results through strategic digital initiatives. With over 14 years of experience in the field, Rosaland has built a reputation for her exceptional ability to develop and execute comprehensive digital marketing strategies that align with business goals and drive measurable outcomes.
Currently serving as the Director of Digital Marketing at Rack Room Shoes, Rosaland oversees a wide array of paid digital channels, including shopping, search, social, display, and affiliate marketing. Her leadership has been instrumental in transitioning the digital marketing team from an external agency-managed model to an in-house team, leading to significant cost savings and enhanced operational efficiency. Under her guidance, the team has flourished, and she has successfully developed multi-million-dollar revenue forecasts and optimized digital budgets to maximize ROI and eCommerce revenue. Her commitment to fostering a culture of innovation and continuous learning has been pivotal in driving the company’s digital marketing success.
In addition to her role at Rack Room Shoes, Rosaland serves as an Advisor for Adeptmind, where she provides strategic consulting on go-to-market strategies for AI-powered solutions tailored for eCommerce businesses. Her insights and recommendations on market positioning are vital in ensuring alignment with eCommerce needs and driving adoption of cutting-edge technologies.
Rosaland’s previous role as Senior Director of Digital Marketing at Save the Children US highlights her ability to drive significant growth in online fundraising. She led the development and execution of dynamic, personalized digital marketing campaigns, resulting in a 44% increase in digitally acquired recurring donors and a 17% rise in child sponsorships. Her strategic leadership and data-driven decision-making played a crucial role in enhancing the efficiency and impact of digital fundraising efforts.
At Timex Group, Rosaland developed and implemented a global acquisition and retention strategy that spanned nine markets. Her efforts led to consistent year-over-year growth in email engagement and subscriber lists, and her successful implementation of Tealium Audience Stream (CDP) and automated cross-channel marketing campaigns significantly boosted efficiency and ROI.
Rosaland’s career began at Dillard’s Inc., where she honed her skills in search marketing, affiliate marketing, and digital campaign optimization. Her innovative approach to implementing Google Local Inventory Ads Beta improved offline attribution and customer journey, while her collaboration with the merchant team established successful co-op programs and targeted marketing campaigns.
Rosaland holds a Master of Science in Applied Mathematics from the University of Central Arkansas and a Bachelor of Science in Actuarial Science from Indiana University South Bend. She has been recognized with endorsements for her expertise in web analytics, data analysis, and digital marketing, including certifications from Google Ads and Google Analytics.
With a proven track record of leveraging data-driven insights and strategic vision to achieve business objectives, Rosaland Jones continues to be a driving force in the digital marketing landscape. Her dedication to excellence and her ability to lead high-performing teams make her a valuable asset to any organization seeking to excel in the digital realm.
Character: Rosaland Jones demonstrates integrity and dedication in her leadership, consistently fostering a culture of innovation and continuous improvement. Her passion for mentoring and building high-performing teams speaks to her commitment to both personal and professional growth.
Knowledge: With a robust background in digital marketing, Rosaland excels in SEO, paid digital, and analytics, leveraging her expertise to drive business growth. Her academic foundation in applied mathematics enhances her ability to apply data-driven decision-making in every strategic move.
Strategic: Rosaland has a proven track record of developing and executing successful go-to-market strategies that align with business objectives, maximizing ROI. She is adept at forecasting, budget allocation, and optimizing marketing efforts to ensure sustained growth and profitability.
Communication: As a leader, Rosaland effectively conveys her vision and strategy, ensuring alignment across teams and stakeholders. Her ability to translate complex data into actionable insights allows for clear, informed decision-making and collaboration across diverse teams.
