**Robert Knebel: A Visionary Leader in Strategic Market Analysis and Corporate Strategy**
Robert Knebel, a distinguished executive based in Portland, OR, serves as the Vice President of Strategic Market Analysis at HP. With a career spanning over two decades, Robert has established himself as a visionary leader in strategic market analysis, corporate strategy, and global marketing. In his current role, he expertly manages the Advanced Analytics/Data Sciences and Economics Office, alongside the Market Analysis & Planning Functions. His profound expertise encompasses strategic planning, business analysis, budget management, process improvement, operational planning, and advanced analytics leadership.
Since joining HP in 1999, Robert has held several pivotal roles, including Director, MG2, Future Product Marketing Manager, and Business Analyst. His tenure at HP has been marked by significant contributions to the company’s competitive positioning and financial performance. He has spearheaded comprehensive market evaluations to identify emerging industry trends and growth opportunities, solidifying HP’s position as a market leader. Robert’s strategic initiatives have effectively differentiated HP products in a saturated marketplace, driving measurable impacts on profitability.
Before his impactful career at HP, Robert honed his skills at Patagonia as the Future Product and Operations Manager and at Nike in Marketing and Forecasting. These roles provided him with a profound understanding of market dynamics and operational excellence, which he has seamlessly integrated into his strategic approach at HP.
Robert’s educational background includes a Bachelor’s degree in Economics from Oregon State University and a Master of Science in Economics from Portland State University. This strong academic foundation has equipped him with the analytical skills necessary to excel in a fast-paced, data-driven business environment.
A staunch advocate for Diversity, Equity, and Inclusion (DEI), Robert has embedded DEI principles into market strategies, fostering an inclusive brand reputation and enhancing team collaboration and innovation. His commitment to leveraging diversity and driving equitable outcomes has not only refined HP’s competitive edge but also cultivated a vibrant, inclusive organizational culture.
Robert’s dedication to professional development is matched by his commitment to mentoring others, underscoring his belief in the importance of knowledge-sharing for collective growth. With a proven track record in business strategy and marketing management, Robert Knebel stands out as a luminary who consistently illuminates paths toward innovation and success.
