Reno Rollé is a distinguished executive renowned for his dynamic leadership and innovative spirit across multiple industries. With over 40 years of experience, Reno has consistently demonstrated his prowess in entrepreneurship, marketing, and strategic development, earning him significant accolades and a reputation as a trailblazer.
Currently serving as the Chairman of Boku International, Reno Rollé has led the company to prominence as a global leader in organic, kosher, and vegan superfoods. Under his stewardship, Boku International has expanded its reach to 65 countries, serving thousands of customers with a commitment to excellence and sustainability. Reno’s visionary leadership was instrumental in the creation of the world’s first superfood-infused café, Café Boku, launched in 2022 in collaboration with Tesla and Electrify America (Volkswagen). This groundbreaking initiative, featuring Level 3 DC fast chargers, embodies Reno’s innovative approach by integrating a “Charge Your Car – Charge Your Body” experience, thus revolutionizing the EV charging landscape.
Reno’s entrepreneurial journey began with notable achievements in the publishing and entertainment sectors. In 2005, he co-created and engineered the marketing campaign for the groundbreaking book “Natural Cures They Don’t Want You to Know About,” which soared to the #1 spot on the New York Times bestseller list and sold over 10 million copies. His collaboration with esteemed oncologist and anti-aging physician James W. Forsythe, M.D., on “The Ultimate Guide to Natural Health” further cemented his reputation as a leading authority in natural health and wellness.
In the entertainment industry, Reno Rollé’s impact is equally profound. He was a founding principal of the National Lampoon Acquisition Group and established National Lampoon Home Entertainment in 2002. This venture led to the production and distribution of a diverse range of feature films and DVD projects under the iconic National Lampoon brand. Reno’s creative vision and strategic acumen played a crucial role in the success and growth of National Lampoon Home Entertainment.
Reno’s collaboration with Kevin Harrington, a future star of “Shark Tank,” to launch HSN Direct in 1994 marked another significant milestone in his career. At HSN Direct, Reno was pivotal in the development and launch of the Ab-Isolator and EZ Crunch home exercise products, each achieving sales exceeding $100 million. His responsibilities encompassed new business development, product innovation, media strategy, and regulatory compliance.
Throughout his career, Reno has demonstrated a unique blend of strategic foresight and operational excellence. As CEO of Rolle Wiseman from June 2010 to April 2015, he spearheaded the company’s entertainment marketing initiatives, driving brand development and forging strategic partnerships. Similarly, his tenure as CEO of Red Rock Pictures from 2008 to 2010 involved overseeing film production and distribution, contributing significantly to the competitive entertainment industry landscape.
Reno Rollé’s remarkable achievements have not gone unnoticed. He was nominated for the Ernst & Young Entrepreneur Of The Year award in both 2014 and 2016, reflecting his exceptional contributions to the business world. His entrepreneurial spirit and commitment to innovation are further highlighted by his R&D 100 Award in 2000 for the Spin Fryer invention, a testament to his groundbreaking work in product development.
Beyond his professional accomplishments, Reno values his personal life deeply. He takes immense pride in his 35-year marriage to his wife, Lynn, and his role as a father to two children and grandfather to five grandchildren. Reno’s dedication to family and his enduring commitment to ethical principles and values underscore his ethos of integrity and compassion.
With a wealth of experience and a visionary mindset, Reno Rollé is poised to make invaluable contributions as an advisor on advisory boards and as a director on corporate boards. His unparalleled expertise, coupled with a track record of fostering innovation and driving sustainable growth, positions him as a distinguished leader ready to empower organizations and drive them to new heights of success.
Character: Reno Rollé is celebrated for his unwavering integrity and dedication, consistently demonstrating ethical principles throughout his career. His compassion and commitment to creating a lasting impact have earned him the trust and respect of colleagues and partners alike.
Knowledge: Reno possesses extensive expertise across diverse industries, showcasing his adaptability and depth of understanding. He continuously seeks to stay ahead of emerging trends and technologies, maintaining his position as a thought leader in innovation.
Strategic: With a keen strategic mindset, Reno excels at envisioning and executing bold initiatives that drive sustainable growth. His ability to identify opportunities, mitigate risks, and navigate complex challenges positions him as a leader who can steer organizations towards competitive advantage.
Communication: Reno’s effective communication skills enable him to clearly articulate vision, goals, and strategies. He fosters collaboration and builds consensus through compelling and persuasive dialogue, inspiring teams to achieve shared objectives.
