Ray Del Monte boasts a distinguished career spanning over 30 years as CEO of Wolff/SMG, a prominent leader in promotional support services. Since acquiring Wolff Associates in 1975 with a business partner, Ray has steered the company through exponential growth, transforming it into a multi-million-dollar advertising and promotional communications agency employing over 65 dedicated staff members and with a diverse clientele including national giants like Xerox, Kodak, and Bausch & Lomb, as well as major players in banking, finance, publishing, retail, and eCommerce sectors.
Under Ray’s leadership, Wolff/SMG offers a comprehensive suite of services including fulfillment, kitting, event support, inventory management, distribution, and eCommerce support. His strategic vision encompasses lead generation, sales management, customer service excellence, and overall client relationship management. Ray excels in navigating complex postal regulations and optimizing shipping solutions, leveraging his expertise in LTL, parcel, and pallet shipping to ensure cost-effective logistics for clients.
Throughout his career, Ray has honed his skills in strategic marketing, promotions, and program development, executing successful campaigns for clients of all sizes. His deep understanding of RFP processes, pricing strategies, and profit analysis has been instrumental in securing and managing high-profile projects such as event support, demos, retail activations, and expos.
Amidst economic pressures in the late 1980s and early 1990s, Ray strategically pivoted Wolff/SMG from traditional marketing to a robust third-party logistics (3PL) platform. This transformation not only preserved the company’s competitive edge but also expanded its service offerings to meet the evolving needs of national commercial and nonprofit organizations. Today, Wolff/SMG remains at the forefront of the industry, supporting major publishing houses, retail operations, eCommerce groups, not for profit organizations and more with innovative solutions tailored to each client’s unique requirements.
Looking forward, Ray recognizes the pivotal role of AI and digital technologies in shaping future business strategies. He emphasizes the importance of agility and innovation in leadership to capitalize on emerging opportunities and navigate dynamic market landscapes effectively.
Ray Del Monte continues to lead Wolff/SMG with a commitment to excellence, client satisfaction, and forward-thinking strategies that ensure sustained growth and success in the competitive world of promotional support services.
Character: Ray Del Monte exemplifies integrity and visionary leadership throughout his 30-year tenure as CEO of Wolff/SMG, a leading promotional support organization.
Knowledge: With expertise spanning from traditional marketing to robust third-party logistics (3PL), Ray navigates complex industries like banking, finance, publishing, and eCommerce with precision.
Strategic: Ray strategically transformed Wolff/SMG into a multi-million-dollar agency, specializing in fulfillment, kitting, event support, and eCommerce, adapting to economic shifts and leveraging digital advancements.
Communication: Ray excels in fostering client relationships and executing strategic marketing initiatives, utilizing his deep understanding of RFP processes, pricing strategies, and logistics to drive client success.
