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    Ray Del Monte: Pioneering Excellence in Promotional Support Services

    Executive Biography

    Published on:

    By Lisa

    Ray Del Monte boasts a distinguished career spanning over 30 years as CEO of Wolff/SMG, a prominent leader in promotional support services. Since acquiring Wolff Associates in 1975 with a business partner, Ray has steered the company through exponential growth, transforming it into a multi-million-dollar advertising and  promotional communications agency employing over 65 dedicated staff members and with a diverse clientele including national giants like Xerox, Kodak, and Bausch & Lomb, as well as major players in banking, finance, publishing, retail, and eCommerce sectors.

    Under Ray’s leadership, Wolff/SMG offers a comprehensive suite of services including fulfillment, kitting, event support, inventory management, distribution, and eCommerce support. His strategic vision encompasses lead generation, sales management, customer service excellence, and overall client relationship management. Ray excels in navigating complex postal regulations and optimizing shipping solutions, leveraging his expertise in LTL, parcel, and pallet shipping to ensure cost-effective logistics for clients.

    Throughout his career, Ray has honed his skills in strategic marketing, promotions, and program development, executing successful campaigns for clients of all sizes. His deep understanding of RFP processes, pricing strategies, and profit analysis has been instrumental in securing and managing high-profile projects such as event support, demos, retail activations, and expos.

    Amidst economic pressures in the late 1980s and early 1990s, Ray strategically pivoted Wolff/SMG from traditional marketing to a robust third-party logistics (3PL) platform. This transformation not only preserved the company’s competitive edge but also expanded its service offerings to meet the evolving needs of national commercial and nonprofit organizations. Today, Wolff/SMG remains at the forefront of the industry, supporting major publishing houses, retail operations, eCommerce groups, not for profit organizations and more with innovative solutions tailored to each client’s unique requirements.

    Looking forward, Ray recognizes the pivotal role of AI and digital technologies in shaping future business strategies. He emphasizes the importance of agility and innovation in leadership to capitalize on emerging opportunities and navigate dynamic market landscapes effectively.

    Ray Del Monte continues to lead Wolff/SMG with a commitment to excellence, client satisfaction, and forward-thinking strategies that ensure sustained growth and success in the competitive world of promotional support services.

    Character: Ray Del Monte exemplifies integrity and visionary leadership throughout his 30-year tenure as CEO of Wolff/SMG, a leading promotional support organization.

    Knowledge: With expertise spanning from traditional marketing to robust third-party logistics (3PL), Ray navigates complex industries like banking, finance, publishing, and eCommerce with precision.

    Strategic: Ray strategically transformed Wolff/SMG into a multi-million-dollar agency, specializing in fulfillment, kitting, event support, and eCommerce, adapting to economic shifts and leveraging digital advancements.

    Communication: Ray excels in fostering client relationships and executing strategic marketing initiatives, utilizing his deep understanding of RFP processes, pricing strategies, and logistics to drive client success.

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    Lisa
    Lisahttps://boardsi.com
    Lisa Williams is a versatile professional with a strong track record in marketing, business ownership, and interior design. Currently, as the Marketing Director at Boardsi since February 2021, she has been a driving force behind the company's branding and strategy. Her creative vision and strategic insight have been instrumental in Boardsi's growth and success. With a history of entrepreneurial ventures, Lisa owned Tootsies Shoes, a boutique from February 2017 to September 2019, where she managed sales, accounts, buying, and merchandising. Earlier, at Pottery Barn, she excelled as a Sales and Interior Design Specialist from February 2008 to May 2016, bringing her talent for creating appealing living spaces and exceptional customer service. Lisa's educational foundation was laid at California State University, Chico, where she earned her bachelor's degree in Interior Design in 2004, coupled with active involvement in the Alpha Delta Pi Sorority.

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