Morgan McAlenney is a results-driven commerce growth leader and executive strategist with a proven track record of delivering transformative outcomes across the e-commerce, digital retail, and shopper marketing landscapes. With expertise spanning over three decades, McAlenney has played pivotal roles in driving innovation, fostering strategic partnerships, and developing industry-leading programs that have shaped the digital retail ecosystem. Currently serving as Vice President of Commerce Growth & Business Development at Public Label, McAlenney continues to lead with insight, creativity, and an unwavering commitment to delivering exceptional business outcomes.
Based in Denver, Colorado, McAlenney’s career began in the dynamic world of interactive marketing at Redgate Communications, where he honed his expertise in multimedia content and innovative approaches to digital marketing. Following Redgate’s acquisition by AOL, he rose to Account Manager, forging impactful partnerships with iconic brands like Starbucks, Reebok, and FedEx. These formative experiences set the stage for a career dedicated to leveraging digital innovation to solve complex business challenges.
McAlenney’s 19-year tenure at The Integer Group, an Omnicom Agency, marked a defining chapter in his professional journey. As Executive Vice President, Digital, he established and led Digitail®, a global center of excellence that empowered over 1,000 associates across 21 offices worldwide to elevate digital and e-commerce strategies for global CPG brands. His leadership was instrumental in aligning agency capabilities with client needs, resulting in sustained growth for marquee clients such as PepsiCo, Nestlé, and P&G. His ability to develop talent, nurture client relationships, and execute forward-thinking strategies solidified his reputation as a trusted advisor and industry leader.
Transitioning to the SaaS space, McAlenney brought his deep understanding of e-commerce to Salsify, where he served as Director of Strategic Alliances. In this role, he launched and scaled a comprehensive partner program, aligning strategic alliances with companies such as Accenture and Wunderman Thompson Commerce to propel Salsify’s market position. Over four years, he built a robust team and expanded the partner ecosystem, driving significant revenue growth and operational excellence.
McAlenney later joined Stackline, a connected commerce platform, as Director of Agency Partnerships. Here, he spearheaded the development of an agency partner channel, cultivating relationships with 15 top-tier agency partners and achieving over $1 million in revenue within the first year. His innovative strategies and adaptability to evolving market dynamics underscored his ability to drive growth even in highly competitive environments.
In his current role at Public Label, McAlenney continues to drive innovation in commerce growth and business development, leveraging his vast experience to deliver impactful strategies that connect brands with consumers in meaningful ways.
A graduate of Dickinson College with a degree in Policy & Management Studies, McAlenney combines analytical rigor with creative vision to solve complex challenges and inspire teams. His passion for mentorship and talent development has left an indelible mark on the organizations he has led, fostering a culture of collaboration, innovation, and excellence.
Morgan McAlenney’s career exemplifies the power of strategic leadership, partnership cultivation, and a forward-thinking approach to navigating the ever-evolving digital and commerce landscapes. His ability to bridge the gap between technology, creativity, and business objectives has made him an invaluable asset to every organization he has served.
Character
Morgan McAlenney embodies a solution-oriented and innovative mindset, consistently demonstrating integrity, resilience, and a commitment to fostering collaboration and long-term success in every role he undertakes.
Knowledge
With a deep expertise in e-commerce, digital marketing, and strategic partnerships, McAlenney combines decades of industry experience with a keen understanding of evolving market dynamics and emerging technologies.
Strategic
McAlenney excels in developing and executing transformative strategies that align organizational goals with client needs, driving growth, and creating scalable solutions that deliver measurable results.
Communication
A persuasive and articulate communicator, McAlenney builds trust through clear, impactful messaging and cultivates strong relationships with stakeholders, partners, and teams across all levels of an organization.
