“Ask for what you want”
Jonathan Treiber is a distinguished entrepreneur whose career spans more than two decades at the intersection of innovation, growth strategy, and market transformation across digital marketing, technology, manufacturing, healthcare and consumer products. Recognized for his ability to bridge complex technology with powerful business outcomes, he has built and led organizations that have shaped the promotional marketing landscape and influenced how some of the world’s largest brands engage with consumers. His journey reflects a deep commitment to invention, leadership, and helping companies navigate inflection points with clarity, creativity, and data-driven precision.
From the very beginning of his career, Jonathan demonstrated a rare combination of analytical rigor and entrepreneurial instinct. After earning his Bachelor of Arts in Economics from Cornell University, he began his professional path as a Financial Analyst in Citi’s Investment Banking division. There, he developed an early foundation in M&A strategy, capital markets execution, and high-stakes financial analysis—skills that would later support his rise as a CEO guiding a company through growth, expansion, and ultimately, successful exit. His exposure to complex transactions and strategic decision-making gave him a holistic view of how value is created, scaled, and sustained.
In 2006, Jonathan co-founded RevTrax, a software company that pioneered innovative promotional marketing solutions for global consumer brands. Under his leadership as CEO, RevTrax became a trusted partner to industry giants including Procter & Gamble, Johnson & Johnson, Unilever, Pfizer, and Kimberly-Clark, among hundreds of others. Jonathan’s ability to transform promotional strategies through technology-driven insights positioned RevTrax as an industry disruptor long before the concept became mainstream. His focus on data, personalization, and performance measurement set new standards for digital promotions and consumer engagement.
Over the course of 17 years at RevTrax, Jonathan guided the organization through periods of rapid expansion, new product development, strategic partnerships, and the ever-evolving digital landscape. He oversaw cross-functional teams, cultivated a strong company culture, and led high-performing talent with the belief that innovation thrives in an environment of trust and curiosity. His stewardship not only propelled RevTrax to continued growth but also earned the company repeated recognition as one of Crain’s Best Places to Work in New York City, an honor highlighting leadership that values people as much as performance.
After achieving a successful exit for RevTrax, Jonathan embarked on new entrepreneurial exploration before ultimately stepping into a significant leadership role in the healthcare industry. In 2024, he became Chief Executive Officer of Skil-Care Corporation, a respected manufacturer of patient care, safety, and rehabilitation products serving hospitals, nursing homes, and home care settings worldwide. The transition marked both a professional and personal evolution, merging his passion for technology-driven consumer solutions with his admiration for healthcare’s profound human impact.
At Skil-Care, Jonathan leads an organization with more than 40 years of history and a mission rooted in improving quality of life for patients and caregivers. His focus includes strengthening operational performance, driving product innovation, enhancing market presence, and amplifying the company’s legacy of U.S.-based manufacturing. He is particularly energized by the company’s commitment to safety, comfort, and dignity—elements he views as essential to patient-centered care. This chapter of his career reflects his desire to contribute meaningfully to a sector he has grown deeply connected to.
Jonathan’s expertise spans digital strategy, marketing innovation, B2B and B2C growth, enterprise sales, product development, and M&A. He brings a practiced understanding of how to build brands, scale technologies, and guide teams through complex opportunities and challenges. His experience as a founder informs his instinct for long-term value creation, while his corporate leadership roles highlight his ability to stabilize, optimize, and elevate established organizations. Whether advising consumer companies, healthcare groups, or technology ventures, he excels in asking the questions that reveal the right path forward.
Outside of his professional life, Jonathan is grounded by personal interests that highlight his creativity, discipline, and dedication to continuous learning. He is an avid tennis and golf enthusiast, a gardener, a woodworker, and a guitarist. These pursuits not only reflect his hands-on, inquisitive nature but also the balance he brings to leadership—recognizing that perspective and creativity often emerge from moments of inspiration away from the boardroom. He is happiest spending time with his wife and two daughters in Mamaroneck, New York, where family serves as his guiding anchor.
Jonathan has also been a contributor to industry thought leadership, lending his voice to publications such as NBC News, MarketWatch, WWD, QSR Magazine, and Progressive Grocer. His insights on loyalty strategy, promotional innovation, and consumer behavior have been featured widely, solidifying his position as an influential voice in retail marketing and digital transformation. His work has helped shape conversations around pricing strategy, customer engagement, and the future of personalized advertising.
He additionally holds a U.S. patent for a system and method for delivering authenticated in-store promotions to consumers, a reflection of his inventive mindset and commitment to developing solutions that solve real-world challenges. This patent underscores his pioneering role in digital offer technology and his broader impact on how brands interact with their customers across channels. His career is a testament to the power of innovation, persistence, and the belief that ideas paired with execution can reshape industries.
Today, Jonathan is actively seeking opportunities to serve on corporate boards, where he can offer the breadth of his experience to organizations seeking seasoned guidance. He is driven not by title but by purpose—the opportunity to help businesses grow, challenge assumptions, and realize their fullest potential. With over 23 years of professional experience across technology, consumer goods, healthcare, finance, and entrepreneurship, he brings both strategic breadth and operational depth. His leadership is marked by curiosity, courage, and an unwavering dedication to asking the questions that matter.
Character:
Jonathan is defined by his integrity, perseverance, and genuine appreciation for collaboration. He approaches leadership with humility, believing that great outcomes arise from empowering people and cultivating trust. His values guide every decision, ensuring consistency, fairness, and a commitment to doing what is right even in challenging circumstances.
Knowledge:
His expertise is rooted in decades of hands-on experience building, scaling, and advising organizations across multiple industries. He blends economic training, analytical skill, and entrepreneurial insight to evaluate opportunities through a multidimensional lens. His depth of technical and strategic understanding enables him to navigate both innovation-driven and operationally complex environments with confidence.
Strategic:
Jonathan excels at seeing both the immediate landscape and the long-term possibilities, enabling him to guide companies through growth, transformation, and competitive pressure. He approaches challenges with clarity, identifying the levers that create sustainable value and the inflection points that define direction. His strategic mindset is strengthened by his ability to synthesize data, market trends, and human factors into actionable pathways.
Communication:
Clear, honest, and purposeful communication is central to Jonathan’s leadership style. He engages teams, partners, and stakeholders with transparency, ensuring alignment and shared understanding across all levels of an organization. His ability to articulate complex ideas in a relatable way fosters strong relationships and drives meaningful collaboration.
