With a career spanning over three decades, John Ferguson has become synonymous with excellence in sales strategy, leadership development, and organizational transformation. As a Senior Consultant, Sales Trainer, and Sales Strategist at ASLAN Training and Development since January 2014, John has been instrumental in crafting and implementing bespoke sales development programs tailored to the unique needs of individuals, field sales teams, and customer service teams. His expertise lies in driving performance improvements that directly contribute to the predictable revenue growth of client companies.
In parallel to his corporate endeavors, John has seamlessly transitioned into academia, serving as an Adjunct Professor at DePaul University’s prestigious Kellstadt Graduate School of Business since September 2013. In this capacity, he brings real-world experience to the classroom, teaching courses such as MKT 577 (Leading Business Development) and MKT 583 (Monetizing MKT Strategy) with a focus on practical applications and hands-on learning. Drawing from his extensive background, John enriches the curriculum with insightful case studies and personal anecdotes, providing students with invaluable insights into the intricacies of sales leadership.
John’s illustrious leadership journey includes his tenure as CEO and Chairman of the Executive Board at SuperStock, where he spearheaded the company through a period of significant restructuring and eventual sale. Prior to this, he served as the Senior Vice President of Sales, Americas at Getty Images, overseeing a large team with full P&L responsibility and forging pivotal relationships with major sports leagues and entertainment organizations. His leadership acumen and strategic vision have also been honed through key roles at prominent companies such as Broderbund/Mattel, Inc., Quaker Oats, and The Coca-Cola Company, where he consistently delivered tangible results through strategic planning, business restructuring, and partnership development initiatives.
John holds an MBA in International Business from DePaul Driehaus College of Business and a BA in Marketing from Michigan State University. His commitment to excellence, innovative approach, and extensive experience make him a sought-after Sales Development and Leadership Coach, revered for his ability to inspire and empower individuals and teams to achieve their highest potential. John’s passion for transforming sales processes and nurturing talent has left an indelible mark on the organizations he has worked with, from emerging startups to Fortune 100 companies.
Character: John Ferguson is characterized by his unwavering commitment to integrity, ethical principles, and approachability, fostering a positive and inclusive environment in all professional interactions.
Knowledge: With a wealth of experience spanning over three decades and a diverse background in sales, leadership, and organizational transformation, John possesses deep expertise and insights that inform his strategic decision-making and problem-solving abilities.
Strategic: John demonstrates a keen strategic mindset, adept at envisioning long-term goals and crafting precise pathways to achieve them, thriving in dynamic environments with agility and foresight.
Communication: John excels in expressing ideas with clarity and precision, adapting his communication style to suit diverse audiences, thereby facilitating effective collaboration and seamless understanding across various contexts.
