“I have a passion for helping businesses thrive.”
Jessica Northey is a strategic, results-oriented executive who builds brands and accelerates growth at the intersection of content, design, and data. With 25 years of professional experience across hospitality, corporate events, and entertainment, she has shaped social-first marketing programs, led creative teams, and translated executive vision into measurable business outcomes. A U.S. Army veteran, she brings a commander’s poise to high-stakes storytelling—balancing creativity with operational rigor to deliver campaigns that resonate and perform.
Her career began in the studio, where she learned to marry visual craft with business objectives. Early roles in graphic production and presentation design taught Jessica the mechanics of persuasive communication and the tempo of deadline-driven environments. Those formative years sharpened her eye for brand systems and her discipline for process, and they instilled a principle that still guides her leadership: beautiful work must also be accountable work.
Jessica’s academic foundation reinforced that dual fluency in art and commerce. She earned a B.S. in Entertainment Business and an M.A. in New Media Journalism from Full Sail University—graduating as Salutatorian and receiving multiple Course Director and Advanced Achiever honors. The journalism training deepened her instinct for narrative clarity and audience insight, while her business studies grounded her approach in market dynamics, revenue levers, and stakeholder alignment. She continues to invest in her craft, most recently completing the Google UX Design Specialization to expand her toolkit in research, prototyping, and usability.
In hospitality and destination marketing, Jessica found the ideal canvas for her storytelling approach. At Visit Orlando, she orchestrated multimedia campaigns that connected global travelers to local experiences, coordinating with PR teams, journalists, and influencers to produce short-form video, photography, and editorial content. Her work boosted traffic and ticket sales for member attractions while elevating the region’s brand through consistent, high-quality narratives. It was here that she refined a signature style: emotionally resonant stories built on meticulous planning, smart asset design, and a relentless focus on the customer journey.
When the events industry shifted toward experiential tech and corporate production, Jessica carried her expertise into presentation design and live-event concepts. At PSAV (Encore), she crafted executive-level pitch decks and RFP presentations that helped secure high-value corporate events. She partnered with planners to visualize complex stage environments, translating cutting-edge production ideas into compelling visuals that decision-makers could understand—and buy. Each win validated her belief that creativity is a growth function when it is tuned to the language of the C-suite.
As markets evolved and media consumption patterns fragmented, Jessica expanded into financial media and virtual events. At OpenExchange, she managed a digital content team producing on-demand interviews and live broadcasts for a global investor audience. She built an editorial rhythm, aligned production workflows, and delivered video experiences that increased sign-ups and web traffic. This period underscored her talent for building scalable systems: calendars that run on time, assets that ladder to strategy, and teams that know why their work matters.
Most recently, as Digital Marketing Manager at CFI Marketing, Jessica partnered directly with the President to lead a pivotal transformation. She architected a multi-channel digital strategy that not only replaced revenue lost from declining print services but expanded the pipeline by 20%. She developed SOPs, refreshed brand and web systems, and deployed campaign frameworks that made sales motions more efficient and predictable. Her leadership combined executive-ready messaging with data-driven optimization, proving that creative excellence and commercial results can—and should—coexist.
Alongside her corporate work, Jessica nurtured an entrepreneurial practice serving creators and brands across entertainment and hospitality. Through Jessica Northey Studios, she guides artists and small businesses from concept to launch, shaping brand narratives, producing video, and orchestrating social content that builds momentum. Her ongoing role as a New Media Consultant to a record label reboot demonstrates her range: she clarifies story, aligns cross-channel messaging, and drives distribution to earn media attention—all while grounding decisions in research and analytics.
Service and community are recurrent themes in her journey. A veteran of the U.S. Army (25U Signal Support Systems Specialist), Jessica credits the military with sharpening her leadership, communication discipline, and problem-solving under pressure. She has served as a board member with AIGA, supporting the design community through programming and outreach. Speaking engagements and mentoring sessions on marketing and branding reflect her commitment to lifting others as she leads, and her published work spans tourism features to commercial marketing articles.
Jessica’s toolkit spans creative direction, content strategy, video production, UX thinking, and performance analytics. She is fluent in Adobe Creative Suite and contemporary CMS and marketing platforms, and she’s adept at integrating AI-assisted workflows to accelerate quality without sacrificing craft. Yet tools are secondary to her method: start with the business objective, map the audience insight, define the story arc, and then operationalize with a repeatable system. The result is content that not only looks good, but moves people—and numbers.
Grounded by curiosity and personal passions—travel, music, and reading—Jessica brings the world into her work and her work into the world. She believes brands earn trust by being useful, consistent, and human. Whether she is building a launch plan for a label, revitalizing a B2B pipeline, or shaping a destination’s narrative, Jessica’s north star remains constant: help businesses thrive by aligning story with strategy and execution with evidence.
Today, based in Jacksonville, Florida, Jessica partners with executives who want to turn vision into velocity. She is sought after for her ability to sell ideas at the highest level and then operationalize the details that make those ideas stick. For boards, advisory roles, and leadership teams seeking a builder who can see the whole field—from the creative concept to the KPI dashboard—Jessica brings both the playbook and the calm, seasoned captain who can run it.
Character:
Jessica leads with integrity anchored by her military background, showing reliability under pressure and respect for every stakeholder. She is service-oriented, investing time to mentor creatives and elevate community standards in design and marketing. Her decisions reflect humility and accountability, balancing ambition with the patience required to build systems that last.
Knowledge:
She combines formal training in entertainment business and new media journalism with continuous upskilling in UX and analytics, ensuring her strategies are current and evidence-based. Jessica understands how content, design, and paid/owned channels converge to shape growth across hospitality, events, and entertainment. Her domain fluency extends from studio craft to C-suite communication, enabling her to translate insights into executive decisions.
Strategic:
Jessica begins with clear commercial objectives, then architects narratives and workflows that tie every asset to a measurable outcome. She designs processes that scale—calendars, SOPs, and feedback loops—so creative excellence becomes repeatable. Her leadership converts change into opportunity, as evidenced by revenue gains during market pivots.
Communication:
As a storyteller and presenter, she makes complex ideas accessible, persuasive, and memorable for senior audiences. She builds cross-functional alignment through concise briefs, consistent cadences, and crisp visual systems. Jessica’s work earns trust because it is clear, relevant, and delivered with the discipline of a seasoned operator.
https://jessicanortheystudios.com
