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    Gregg Murdie Executive Biography

    Executive Biography

    Published on:

    By Lisa

    **Gregg Murdie**
    *Regional Business Manager – Eastern & Central Regions, MINI USA*

    Gregg Murdie stands as a distinguished leader in the automotive and motorcycle industries, with an extensive background that highlights his strategic and operational expertise. Currently, he holds the position of Regional Business Manager for MINI USA’s Eastern and Central Regions at BMW of North America, LLC. In this significant role, Gregg is accountable for a substantial portion of MINI USA’s revenue, overseeing 52 dealership locations. His responsibilities extend across various facets of the business including marketing, sales target achievement, customer experience, brand identity adherence, profitability, dealer development, and partnerships management.

    Prior to his current role, Gregg served as Department Head – National Sales Manager for Motorrad USA within BMW of North America. Here, he was integral in shaping the BMW Motorrad business in the United States. His focus on strategic sales planning and retail support budget management contributed to the company’s long-term growth plans.

    Gregg’s leadership prowess was further demonstrated during his tenure at Harley-Davidson Motor Company. As Director of Regional Sales Operations for the United States & Canada, he managed processes that accounted for 70% of Harley-Davidson’s annual revenue. His earlier positions at Harley-Davidson included leading strategic sales forecasts for a wide-reaching dealer network in the Americas Region Motorcycle Operations and overseeing regional field operations.

    Before embarking on his journey with Harley-Davidson, Gregg gained substantial experience at Ford Motor Company where he held several key roles including District Manager, Regional Operations Manager, and Product Strategic Planner. His achievements at Ford are complemented by his earlier work with Ford Motor Credit Company as a Project Manager for Non-Automotive Financial Products.

    Educationally grounded with a Bachelor of Arts in Liberal Arts majoring in English from Wayne State University, Gregg has also devoted time to contribute to industry advancement as a Board Member of the Motorcycle Safety Foundation since 2019.

    With over a thousand followers on LinkedIn and an impressive professional network, Gregg Murdie is recognized not only for his executive acumen but also for his capacity to mentor and guide teams towards achieving exceptional results. His commitment to diversity, equity, and inclusion principles further underscores his leadership ethos, making him a respected figure in his field.

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    Lisa
    Lisahttps://boardsi.com
    Lisa Williams is a versatile professional with a strong track record in marketing, business ownership, and interior design. Currently, as the Marketing Director at Boardsi since February 2021, she has been a driving force behind the company's branding and strategy. Her creative vision and strategic insight have been instrumental in Boardsi's growth and success. With a history of entrepreneurial ventures, Lisa owned Tootsies Shoes, a boutique from February 2017 to September 2019, where she managed sales, accounts, buying, and merchandising. Earlier, at Pottery Barn, she excelled as a Sales and Interior Design Specialist from February 2008 to May 2016, bringing her talent for creating appealing living spaces and exceptional customer service. Lisa's educational foundation was laid at California State University, Chico, where she earned her bachelor's degree in Interior Design in 2004, coupled with active involvement in the Alpha Delta Pi Sorority.

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