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    Gerald Shields Executive Biography

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    ### Executive Biography: Gerald Shields

    **Gerald Shields**
    **CEO & President, Citizens Inc.**
    **Location:** Austin, TX, United States

    Gerald Shields stands at the helm of Citizens Inc. as its esteemed CEO & President, a role he has been dedicated to since August 2020. Under his visionary leadership, the company has continued to fortify its presence in the life insurance sector, emphasizing traditional life insurance, endowment products, and final expense insurance. Shields’ strategic direction has enabled Citizens Inc. to carve out a niche in markets where it can leverage competitive advantages, thereby extending its services across an impressive span of 70 countries. His adept guidance ensures that policyholders, agents, and investors alike are beneficiaries of the company’s robust geographic reach and steadfast financial stability.

    An alumnus of Baylor University, Shields’ academic background laid the foundation for his ascent into the echelons of corporate leadership. With a following of 750 individuals attuned to his insights and a substantial network of 696 connections, he is recognized as an influential figure in the industry.

    Shields’ tenure at Citizens Inc. is characterized by an unwavering commitment to operational excellence and innovation management. His expertise in agile methodologies and business process improvement have been pivotal in steering the company towards achieving its strategic objectives. Moreover, his proficiency in areas such as disaster recovery, enterprise architecture, and IT strategy underscores his all-encompassing understanding of the multifaceted nature of modern business operations.

    The skills Shields brings to the table are diverse and comprehensive, ranging from budget management to vendor management. He possesses a keen aptitude for change management and delivering results that resonate with both internal stakeholders and clients. His ability to drive operational execution while fostering a culture of teamwork is reflected in his success-driven mindset.

    As a seasoned executive with extensive experience in program management and strategic planning, Gerald Shields continues to be a paragon of leadership within the insurance industry. His innovative approach to insurance services not only meets the current needs but also anticipates future trends, ensuring Citizens Inc.’s ongoing relevance and success.

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    Lisa Williams is a versatile professional with a strong track record in marketing, business ownership, and interior design. Currently, as the Marketing Director at Boardsi since February 2021, she has been a driving force behind the company's branding and strategy. Her creative vision and strategic insight have been instrumental in Boardsi's growth and success. With a history of entrepreneurial ventures, Lisa owned Tootsies Shoes, a boutique from February 2017 to September 2019, where she managed sales, accounts, buying, and merchandising. Earlier, at Pottery Barn, she excelled as a Sales and Interior Design Specialist from February 2008 to May 2016, bringing her talent for creating appealing living spaces and exceptional customer service. Lisa's educational foundation was laid at California State University, Chico, where she earned her bachelor's degree in Interior Design in 2004, coupled with active involvement in the Alpha Delta Pi Sorority.