Craig Hennings is a highly accomplished business executive with a proven track record of transforming emerging and established markets into top revenue drivers. As the President of SICAT’s US sales and support operations, he has been instrumental in building the company’s U.S. presence from the ground up, overseeing all operations, sales, marketing, finance, and account management. Under his leadership, the US company launched in 2019 after becoming independent from the joint venture with Dentsply Sirona, driving the sales of the SICAT brand of clinical application dental software across the U.S. market. Craig’s ability to develop and execute successful go-to-market strategies has propelled the business from zero to over $5M in annual sales, augmented its customer base with SICAT’s SaaS product, and has significant plans to expand into the Canadian market.
Prior to his role at SICAT, Craig spent seven years as Regional Sales Director – Technology Division with Dentsply Sirona, in a key leadership position that contributed to the company’s year-over-year sustained growth. He led a $65M+ sales region, driving a 30% increase in sales in his first year and consistently meeting or exceeding sales targets throughout his tenure. Craig played a pivotal role in scaling the salesforce, going from six to 18 Territory Managers by 2018, and was awarded the prestigious Leader, Region of the Year in 2015, 2017, and 2018. Additionally, he earned numerous other accolades for outstanding sales achievements.
Craig’s leadership extends to Sirona Dental Systems, where he helped establish the company as a market leader in 3D x-ray imaging technology. As a Regional Product Specialist for the 3D Imaging division, he significantly increased market share, driving it to 34% and consistently outperforming targets with an exceptional sales-to-representative ratio. His innovative approach and strategic vision also earned him recognition as 3D Specialist of the Year in multiple years and facilitated the rapid growth of the company’s presence in the Western U.S.
Earlier in his career, Craig excelled at Patterson Dental Supply, where he spearheaded the launch and rapid growth of a new branch in Las Vegas, generating double-digit sales increases year after year. He achieved remarkable profitability growth of 215% over three years and earned numerous accolades, including the President’s Club and the Rookie of the Year award.
Craig’s leadership is defined by his ability to partner with executives across all levels to craft and execute unified strategies, resulting in impressive growth, high-performing teams, and a culture of continuous improvement. He is a dynamic leader with a passion for operational excellence, fostering cultures of accountability, innovation, and professional development. His skills in sales management, business development, market penetration, and strategic partnerships have been instrumental in his success.
Craig holds a Bachelor of Business Administration in Marketing and Business Management from Washington State University, with a minor in Economics. He is highly skilled in using Microsoft & Mac OS, Microsoft Office Suite, PowerPoint/Keynote, HubSpot, and Salesforce.com. He was recently featured in “The Top 100 Business Leaders” for 2024, a recognition of his exceptional contributions to business growth and leadership.
Character:
Craig Hennings demonstrates a strong commitment to operational excellence, accountability, and fostering cultures of innovation and professional development.
Knowledge:
With extensive experience across multiple business functions, Craig excels in market expansion, sales management, and strategic partnerships.
Strategic:
Craig consistently develops and executes effective go-to-market strategies that drive impressive sales growth and business development.
Communication:
He effectively partners with executives and teams, ensuring clear alignment and fostering collaboration across all business levels.
