Christine Diaz is an accomplished marketing executive with nearly two decades of experience driving strategic initiatives across omnichannel marketing, digital media strategy, CRM, loyalty programs, eCommerce, and business intelligence. Known for her innovative thinking and results-driven leadership, Christine has consistently delivered exceptional outcomes in performance marketing, customer retention, and enterprise-level project management. Her dynamic expertise and strategic foresight have established her as a trusted leader in building and scaling marketing programs that deliver measurable results.
As Director of Lifecycle Marketing & Loyalty at Bartesian, Christine spearheaded omnichannel marketing strategies to elevate customer engagement and drive revenue growth. Under her leadership, loyalty member growth increased by 63% within six months, with members achieving lifetime values over seven times higher than non-loyalty customers. She also developed a churn recovery program, reducing subscriber attrition by 28% year-over-year.
At Crate&Barrel Holdings (CBH), Christine held several senior roles, including Associate Director of CRM & Loyalty, where she managed a $400M+ credit card program that achieved a 13% year-over-year sales increase despite economic challenges. She played a pivotal role in defining segmentation strategies and driving customer retention across multiple brands, including Crate&Barrel, CB2 and Crate&kids.
As Senior Manager of Customer Data & Personalization Enablement, Christine championed key initiatives to unify customer data, enabling enterprise-wide personalization and enhancing loyalty programs. Her expertise in A/B testing, data analytics, and customer journey optimization translated into actionable strategies that improved customer engagement and revenue.
Her tenure at Allstate included being part of the inaugural in-house Digital Team, leading a $100M initiative to bring digital media in-house, optimizing campaigns across channels.
At OMD, Christine provided data-driven recommendations for McDonald’s global marketing strategies, influencing brand metrics and guest counts across key markets.
Christine holds an MBA in Marketing, Media Management, and Entrepreneurship from Northwestern University’s Kellogg School of Management, where she developed a robust foundation in strategic marketing and innovation. Additionally, she earned a Professional Certificate in Integrated Marketing from the University of Chicago Graham School and a BA in Finance from the University of Illinois at Urbana-Champaign. Her global perspective is enriched by studying abroad in Barcelona, Spain.
Christine’s ability to lead high-performing teams, manage complex projects, and drive omnichannel strategies is complemented by her hands-on expertise in marketing technologies, including Klaviyo, Attentive, Google Analytics, Optimizely, and Salesforce. She is a sought-after speaker and thought leader, with past engagements on CRM testing and personalization with Optimizely and single sign-on technology with Okta.
Christine’s passion for community service is evident through her volunteer work with organizations like Feeding America and Feed My Starving Children, reflecting her commitment to making a meaningful impact both professionally and personally.
Christine Diaz continues to redefine excellence in marketing through her innovative approach to lifecycle marketing, loyalty strategy, and customer experience. Her leadership empowers brands to forge meaningful customer connections while achieving sustainable growth.
- Character: Christine Diaz is a results-driven leader with a proven track record of fostering team collaboration, innovation, and community impact.
- Knowledge: With expertise spanning marketing, digital strategy, CRM, and analytics, she leverages data-driven insights to optimize performance and elevate customer engagement.
- Strategic: Christine excels in designing and executing omnichannel strategies that drive revenue, customer retention, and long-term loyalty.
- Communication: A skilled communicator, she effectively collaborates with cross-functional teams and C-suite leaders, translating complex ideas into actionable solutions.