“Empowering Audiences Through Strategic Media, Storytelling, and Empathy”
Brittany Pearson Rivoli is a dynamic and purpose-driven executive at the forefront of integrated media planning and digital marketing within the healthcare and pharmaceutical sectors. As Director of Integrated Media Planning at Real Chemistry, she brings nearly a decade of experience to her role, blending strategic insight with empathetic leadership to deliver multichannel digital campaigns for Fortune 500 clients across both patient and physician audiences. Her work bridges the disciplines of marketing, analytics, and communications, positioning her as a vital partner in connecting brands with the right audiences at the right moment. Based in Austin, Texas, Brittany’s journey reflects an intentional path shaped by curiosity, resilience, and a commitment to continuous growth.
Brittany began her career at Real Chemistry in 2018 as an Analyst on the Integrated Intelligence team, where she developed a strong foundation in research and data interpretation. Her ability to uncover insights from social media trends and translate them into actionable strategies laid the groundwork for her future in paid media. Quickly ascending through the ranks—from Digital Activation Assistant to Senior Manager and eventually Director—Brittany earned recognition for her proficiency in managing complex, high-budget campaigns across digital and traditional platforms. Her work has impacted over a dozen leading clients and managed tens of millions in media spend, delivering measurable results through precision planning and collaboration.
A strategic thinker with a passion for storytelling, Brittany excels at aligning media strategies with client objectives while navigating medical/legal reviews, regulatory requirements, and industry nuances unique to healthcare. Her expertise is underpinned by a rich academic foundation: she holds a Master’s in Business Administration with a concentration in Emerging and Digital Media from Maryville University (4.0 GPA, Delta Mu Delta Honor Society) and a Bachelor of Arts in Communication Studies with a minor in German from Texas Christian University. Her time abroad in Germany, England, Scotland, and Poland, as well as her experience living abroad in Switzerland, has given her a global lens through which she views communication and strategy.
Beyond her client work, Brittany is deeply invested in mentorship and community building. She is the co-founder and advisor of Evolve, Real Chemistry’s Business Resource Group for early-career professionals, which fosters growth, dialogue, and connection across the organization. Brittany also served as a co-leader of the First-Year Fireside Chat Mentorship Program and was a featured panelist for the Healthcare Businesswomen’s Association, speaking on the advancement of women in healthcare marketing. These experiences reflect not just her professional success, but her character—a leader who uplifts others and fosters environments where diverse voices can thrive.
Brittany’s contributions extend into thought leadership as well. She is a credited contributor to the industry-acclaimed book, Storytizing: What’s Next After Advertising? by Bob Pearson, where her insights on digital media underscore the shift toward narrative-driven engagement. Her command of industry tools—from Google Analytics to Kantar, ComScore, and Facebook Advertising—reinforces her commitment to data-backed storytelling and ROI-driven performance. Yet what truly distinguishes Brittany is her ability to make complex media strategies relatable and impactful, pairing logic with empathy in every conversation.
In every role, Brittany embodies the qualities of Character, Knowledge, Strategic vision, and Communication. Her character is defined by humility, perseverance, and the pursuit of meaningful connections; her knowledge stems from hands-on experience and academic excellence; her strategic mindset drives value for clients through smart, targeted planning; and her communication—rooted in authenticity—amplifies the voice of both brands and the people behind them. With her eyes on board service as the next chapter of impact, Brittany stands ready to bring her thoughtful leadership and industry acumen to new challenges and opportunities.
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