Brianna Holfoth is a seasoned professional with over a decade of experience spanning diverse industries, including SaaS, health and wellness, retail, and technology. As a Customer Success Manager at Recast Software, she oversees a $3M portfolio and has been instrumental in driving growth and retention, achieving a remarkable 79% individual retention rate in 2023 and saving over $105K in potential churn through strategic value selling. Brianna’s career is defined by her commitment to building authentic relationships, fostering innovation, and leading teams with purpose.
Brianna’s career began in the wellness industry, where she honed her skills in customer engagement and business development. As a personal trainer and yoga teacher, she built a $90K personal training business, maintaining an impressive 85% client retention rate. Her ability to connect with individuals on a personal level and guide them toward their goals laid the foundation for her transition into corporate roles, where she continues to prioritize client success and empowerment.
In her current role at Recast Software, Brianna’s impact extends beyond revenue growth. She collaborates closely with marketing teams to develop compelling case studies, blogs, and collateral that highlight customer success stories. Her innovative approach to customer communication has led to a 30% increase in tool adoption and the successful redefinition of workflows and playbooks, enhancing customer satisfaction.
Brianna is not just a leader in her professional life; she’s also a passionate advocate for inclusivity and mentorship. As a mentor with Disability:IN Minnesota, she supports individuals with disabilities in their job searches, interview preparation, and career growth. Her volunteer work reflects her commitment to fostering equitable opportunities and empowering others to reach their full potential.
Throughout her career, Brianna has demonstrated a unique ability to navigate complex challenges with strategic foresight. Her tenure as a Market Development Representative at Breadwinner and Business Development Executive at Siteimprove showcased her ability to generate significant pipeline revenue while exceeding quotas and driving inbound marketing strategies. She was also a key contributor to diversity and inclusion initiatives, creating impactful programs that championed women, immigrants, and LGBTQ+ individuals in the workplace.
Brianna’s technical acumen is a cornerstone of her success. Proficient in tools like Salesforce, ChurnZero, ZenDesk, and Miro, she seamlessly integrates technology into her workflow to optimize processes and deliver measurable results. Her certifications in generative AI, project management, and customer experience further underscore her dedication to continuous learning and staying ahead of industry trends.
Her leadership style is defined by authenticity, collaboration, and a growth mindset. Brianna leads by example, whether facilitating professional development groups at Recast Software or mentoring colleagues to achieve their career aspirations. Her approach fosters trust and drives collective success, making her a sought-after leader in both business and community settings.
Outside of work, Brianna embraces life with curiosity and joy. She is an outdoor enthusiast, avid reader, and journaling advocate who finds inspiration in planning her next adventure. Her personal interests align with her professional ethos: to live with purpose, embrace new challenges, and create meaningful connections.
Brianna’s overarching mission is to empower businesses and individuals to thrive. By combining strategic insight, customer advocacy, and a commitment to innovation, she continues to make a lasting impact on the organizations and people she serves. Her vision is clear: to build a future where growth and success are driven by empathy, creativity, and collaboration.
Character:
Brianna is a leader driven by authenticity, empathy, and a commitment to empowering others. Her integrity and dedication to inclusivity make her a trusted advocate and collaborator in all her endeavors.
Knowledge:
With a diverse background in SaaS, wellness, and marketing, Brianna leverages her deep industry expertise to drive growth and solve complex challenges. Her commitment to continuous learning ensures she stays ahead of industry trends and delivers exceptional value.
Strategic:
Brianna excels at crafting and executing innovative strategies that result in measurable outcomes, such as increased retention, revenue growth, and operational efficiencies. Her ability to balance big-picture thinking with actionable solutions makes her an indispensable asset to any team.
Communication:
A skilled storyteller and communicator, Brianna effectively conveys ideas with clarity and impact, fostering trust and collaboration. Her ability to engage with diverse audiences ensures alignment and shared success across all stakeholders.
