Bernard Goor is a seasoned executive, entrepreneur, and thought leader whose career spans more than four decades across the global technology, software, and supply chain management industries. With a proven ability to guide companies from early-stage ventures to multi-billion-dollar enterprises, he has dedicated his professional life to transforming how organizations approach sales, marketing, and customer advocacy. Today, as the Founder and Principal of holisticselling, he channels his extensive experience into helping startups, small, and midcap B2B software companies build sustainable growth engines centered on extraordinary customer outcomes.
Fluent in both English and French, Bernard’s international background set the stage for a career defined by global reach and cross-cultural impact. After completing his master’s degree in Business Engineering at Université Catholique de Louvain and an Executive MBA at the University of Texas at Dallas, he launched a professional journey that would take him across continents and through some of the most influential companies in enterprise software, consumer goods, and technology innovation. From the outset, his focus was clear: deliver measurable value by aligning technology with the critical needs of businesses and their customers.
Bernard began his early career at Exxon Chemical, followed by a decade at Occidental (Oxy) where he managed regional sales out of Europe and global marketing out of the US (Texas). His growing expertise in international operations prepared him for senior leadership roles at PepsiCo, where he served as Vice President of Global QA and Sourcing. At PepsiCo Restaurants—now Yum! Brands—he gained deep insights into supply chain complexities and consumer-driven demands, skills that would later underpin his influence in the technology sector.
In 1997, Bernard transitioned to the fashion industry as Senior Vice President of International Operations at Nine West Group, overseeing complex global logistics and distribution, merchandising and retail functions. His leadership during this period refined his ability to scale businesses internationally, manage diverse teams, and deliver operational efficiency on a global stage. By the early 2000s, he had pivoted into enterprise technology, a move that would define the next 25 years of his career.
At i2 Technologies, Bernard served in executive sales and retail leadership roles, helping major consumer goods and retail companies adopt advanced supply chain solutions. His success there led him to leadership positions at Prodika and Agile Software, where he blended marketing, client services, and product development expertise to drive innovation in consumer packaged goods. When Oracle acquired Agile, Bernard stepped into senior leadership at Oracle Corporation, where he spent nearly a decade shaping industry strategy, business development, and global sales for the Retail, Consumer Goods and Process Industries sectors. His tenure included guiding teams through the complexities of digital transformation and expanding Oracle’s influence as a leader in enterprise applications.
Bernard’s ability to bridge strategy with execution became increasingly evident as he took on senior vice president roles at One Network Enterprises, Infor, and JAGGAER. At each organization, he championed initiatives that helped customers transform supply chain operations, modernize digital infrastructures, and drive business outcomes. His leadership was not limited to revenue growth alone; he was recognized for his ability to mentor teams, build cross-functional alignment, and inspire customer trust by advocating for long-term, customer-first strategies.
In 2025, after formally retiring from corporate life, Bernard launched holisticselling, an advisory firm dedicated to helping small and midcap B2B software companies accelerate growth by focusing on holistic customer engagement. Through his LinkedIn newsletter, “Holistic Selling,” he shares insights on how software companies can empower frontline teams, strengthen customer advocacy, and build sales models that scale sustainably. The newsletter quickly gained traction, reflecting Bernard’s clarity of vision and his passion for giving back to the next generation of leaders.
Throughout his career, Bernard has conducted business in over 40 countries, including extensive work across North America, Asia, Australia, Latin America, and Europe. His global footprint and cultural fluency make him a uniquely qualified advisor for software companies seeking to expand beyond their domestic markets. His international perspective is further complemented by his past service on the advisory board of the University of North Texas Center for Logistics, where he contributed to advancing education and research in one of the most critical industries of the modern economy.
Beyond his corporate and entrepreneurial achievements, Bernard is a prolific writer and public speaker. His published articles and interviews, featured in outlets such as Retail Leader and Consumer Goods Technology, have addressed the pressing challenges of digital transformation, customer experience, and supply chain optimization. Whether speaking to executives at industry conferences or mentoring emerging leaders, Bernard brings a rare ability to simplify complexity, articulate compelling strategies, and inspire audiences to take action.
At the heart of Bernard’s career lies a commitment to customer-centric leadership and the belief that extraordinary outcomes emerge when companies align their strategy, technology, and frontline execution. He views the role of leadership not only as an engine for growth but also as a responsibility to develop people, build trust, and leave a legacy of resilience and innovation. As he continues his work with holisticselling, Bernard remains deeply committed to empowering startups and growth-stage companies with the tools, perspective, and confidence to thrive in a competitive marketplace.
Character:
Bernard’s character is defined by integrity, resilience, and a genuine desire to serve others. Throughout his career, he has consistently chosen to place customer outcomes and team development ahead of short-term gains. His professional journey reflects not only his achievements but also his unwavering commitment to building trust and creating long-term value.
Knowledge:
With over 44 years of experience across software, supply chain management, and global business, Bernard possesses a rare breadth of knowledge. His insights span strategy, sales, marketing, product development, and international operations, allowing him to see connections that others might miss. He continues to evolve as a thought leader by sharing his expertise through writing, mentoring, and speaking engagements.
Strategic:
Bernard has consistently demonstrated the ability to craft forward-looking strategies that align with both customer needs and organizational goals. He excels at transforming complex challenges into actionable roadmaps that deliver measurable outcomes. His strategic mindset has guided companies through digital transformation, international expansion, and sustainable scaling efforts.
Communication:
As both a writer and speaker, Bernard is recognized for his clarity, persuasion, and storytelling ability. He has a talent for engaging diverse audiences, whether they are executives, frontline teams, or industry peers. His communication style bridges vision with practicality, ensuring that strategies not only inspire but also translate into action.
