**Anuj Marfatia**
*Director, Business and Data Analytics | Driving Analytics Maturity and AI*
**Location:** Lake Forest, IL, United States
Anuj Marfatia stands as a beacon of strategic innovation and analytical leadership within the realm of Business and Data Analytics. His storied career has seen him spearhead efforts across a variety of sectors, from start-ups to established corporate environments, all while navigating the complexities of ambiguous settings with an entrepreneurial zest that is uniquely his own.
At Brunswick Corporation, Anuj has been pivotal in cultivating an enterprise-wide analytical competency. He not only established and executed strategies and roadmaps but also meticulously developed metrics that drove the company’s progression from historical reporting to predictive and prescriptive analytics, culminating in the integration of advanced AI capabilities. Under his guidance, the company saw the inception of a robust data science framework and the launch of an expansive data analytics platform. Anuj’s strategic acumen has been instrumental in developing use cases that span numerous functional areas including Sales, Marketing, Customer Service, Supply Chain, Manufacturing, Finance, HR, and Investor Relations.
Prior to his current role at Brunswick Corporation, Anuj honed his expertise at IBM where he held several key positions. As Business Unit Executive for Watson Internet of Things (IoT), he led his team through a transformational journey, shifting focus from product-based to persona-based marketing which significantly supported a $300M transactional business. His strategic approach towards geographic marketing spend prioritization was pivotal in aligning with sales targets and market opportunities. Anuj’s leadership at IBM further extended to his tenure as Business Unit Executive for Analytics where he championed industry solutions in customer and operations analytics. Here he showcased his ability to command large audiences through various client webinars and conference sessions while defining positioning and value propositions for solution offerings. In earlier roles within IBM, Anuj demonstrated his prowess in predictive analytics solutions marketing and also played a key role in Big Data & Analytics solutions. Each position underscored his aptitude for thought leadership and strategic marketing initiatives that brought forth tangible business outcomes.
His foundational experiences were further solidified by significant roles at Visteon where he managed cross-functional teams through critical product life-cycle phases and tackled complex product/process defects as a Quality/Manufacturing Engineer. These roles leveraged his Six Sigma Certification and mechanical engineering background to drive operational excellence.
Educationally grounded with an MBA from The University of Chicago Booth School of Business and a Bachelor of Science in Mechanical Engineering from the University of Illinois Urbana-Champaign, Anuj’s academic credentials bolster an already impressive professional portfolio. Notably, during his time at The University of Chicago Booth School of Business, he achieved a remarkable GMAT score of 750.
Throughout his illustrious career, Anuj Marfatia has exemplified what it means to be a transformative leader. His dedication to leveraging data-driven insights for strategic decision-making has not only set him apart as an industry expert but has also served as a catalyst for organizational growth. His commitment to diversity, equity, and inclusion further underscores his holistic approach to leadership, ensuring that decision-making is reflective of diverse perspectives and equitable data representation.
