“There’s nothing more powerful than a great idea made meaningful across cultures.”
Anne Davie is a transformative force in global marketing, whose dynamic leadership has elevated some of the world’s most recognized brands across retail, beauty, wellness, financial services, and consumer packaged goods (CPG). With over two decades of executive experience in multicultural strategy, digital innovation, and integrated campaign execution, Anne has cemented her reputation as a trusted partner to the C-suite and an advocate for meaningful brand storytelling. Her career is not just defined by business growth but also by her passionate commitment to diversity, equity, and inclusion (DEI) and her ability to empower teams to deliver culturally resonant work that inspires action and loyalty.
Raised in New York and now based in Mexico City, Anne has always thrived at the intersection of global strategy and local insight. Her deep cultural fluency, coupled with bilingual proficiency in English and Spanish, has allowed her to uniquely position global brands for regional success. Anne’s career began in marketing roles that challenged the traditional boundaries of brand communication, evolving into senior leadership positions where she could drive large-scale business transformation. With a career spanning influential markets in North and Latin America, Anne is known for orchestrating campaigns that not only perform commercially but also reshape narratives within the industries they serve.
Anne currently serves as the General Director for LLYC Global’s Marketing Solutions in North LATAM, where she leads operations across Mexico, Colombia, Panama, and the Dominican Republic. In this role, she oversees strategic development, creative innovation, and growth execution for a portfolio that includes major clients such as Heineken, P&G, and MG Motors. Her impact is reflected in consistent monthly revenue growth, increased brand equity for clients, and the launch of compelling, insight-driven marketing strategies that redefine consumer engagement in culturally complex markets.
Prior to LLYC, Anne held a pivotal leadership role at Lopez Negrete Communications in Houston, serving as Executive Group Account Director for nearly a decade. She led integrated marketing strategies for national powerhouses including Walmart, Unilever, and Mattress Firm, managing over $60 million in media billings. Under her direction, the agency saw a 30% increase in AGI through improved P&L governance and streamlined operational strategies. Notably, she was instrumental in shifting multicultural marketing from a niche discipline to a critical growth lever—identifying and scaling Hispanic audience spend from 3% to 19% for key accounts, outperforming general market benchmarks.
Anne’s influence has earned her multiple prestigious industry awards, including Gold and Silver David Ogilvy Awards, Mosaic Excellence Awards, and the Hispanic Marketing Council’s Strategic Excellence Awards. Her work has been consistently recognized for innovation in storytelling and measurable impact, particularly in multicultural and emerging market segments. She has also served as a frequent speaker at marketing forums including the ANA AIMM and Unilever’s Polycultural North America Marketing Forum, where she shares insights on the evolving mainstream and the power of inclusive strategy.
During her tenure as Executive Director at TERAN\TBWA in Mexico City, Anne led major repositioning efforts for luxury brand El Palacio de Hierro, spearheading one of Mexico’s most iconic campaigns that increased e-commerce engagement and modernized the brand’s appeal across new demographic segments. Her leadership not only drove a 20% increase in sales but also positioned the brand to attract high-profile luxury partnerships. Anne was also a lead contributor to TBWA’s global DEI initiative, “Take the Lead 20\20,” advocating for greater female representation in leadership—a cause that continues to shape her professional mission today.
Anne’s earlier roles at Worldwide Mediacom and RWA Group Mexico positioned her at the cutting edge of media innovation and digital transformation. She implemented new planning models that later became industry standards and earned accolades for her pioneering work in experiential and digital-first campaigns. Whether launching interactive platforms for Ford Mexico or reimagining the communications ecosystem for Coca-Cola, Anne has always been ahead of the curve—driven by a curiosity for consumer behavior and a belief in the power of technology to amplify cultural relevance.
Anne’s formative experiences at Griffin Bacal DDB and Weight Watchers Mexico laid the foundation for her approach to business development and brand rejuvenation. At Weight Watchers, she grew the customer base by over 20% by tapping into generational and cultural shifts—proving early on her instinct for identifying untapped market potential. This blend of strategic vision, empathy, and sharp execution would become her signature in every subsequent role.
What sets Anne apart is her unwavering commitment to inclusion, innovation, and impact. A passionate reader, amateur baker of French tarts, lover of art, and enthusiastic gardener, Anne brings the same level of curiosity and intention to her personal life as she does to her professional one. Her creative instincts are balanced by a keen financial acumen and a strong operational backbone, making her not only a marketing expert but also a business architect who knows how to lead through complexity.
Anne Davie is actively seeking board roles where she can contribute her expertise in brand building, multicultural strategy, and leadership development to organizations aligned with her values—particularly those supporting women, workplace equity, and purpose-driven innovation. She believes that leadership should reflect the communities it serves, and that businesses flourish when inclusive voices are not just welcomed, but celebrated.
Character:
Anne is a values-driven leader who consistently centers integrity, equity, and empathy in her decision-making. Her career is a testament to her belief in the power of representation and inclusion to drive systemic and organizational change. Whether mentoring future leaders or standing at the helm of multi-million-dollar campaigns, she operates with authenticity, humility, and purpose.
Knowledge:
With more than two decades of cross-border, cross-industry marketing experience, Anne brings a rare depth of expertise that spans strategy, operations, and creativity. She continuously evolves with market trends, leveraging data and cultural insight to make informed decisions that resonate with diverse audiences. Her intellectual agility is matched by her hands-on experience with both legacy brands and digital disruptors.
Strategic:
Anne has successfully led business transformations at every stage—from revitalizing dormant brands to scaling high-performing agencies. Her ability to see both the macro view and micro detail allows her to align vision with execution seamlessly. She is a long-term thinker who knows how to move organizations forward with precision and momentum.
Communication:
An inspiring speaker and engaging storyteller, Anne excels in translating complex ideas into actionable strategies. She has built trust with global executives, motivated large cross-functional teams, and represented brands in competitive pitches and industry panels. Her communication style is collaborative, persuasive, and rooted in clarity and connection.
