Amy E. Boren is a seasoned marketing research professional with over two decades of experience in both qualitative and quantitative market research. As the President of Decision Point Consulting, Amy leads a national digital marketing research company specializing in representing the voice of the customer for businesses across the United States. Her leadership has been instrumental in guiding a team of eight Project Managers, providing coaching and training to ensure that organizational goals are consistently exceeded and that customer service remains exceptional.
Throughout her career, Amy has developed a robust portfolio of accomplishments, including serving as a mock jury consultant for major law firms, spearheading national brand identity research campaigns, and orchestrating marketing initiatives for well-known brands such as Kellogg’s. Her expertise spans across a variety of industries including automotive, consumer goods, healthcare, energy, and more. Amy’s ability to deliver actionable insights through data collection and analysis has made her a trusted advisor to her clients, helping them to implement strategic initiatives that drive business growth.
Amy’s career has been marked by leadership roles at several prestigious organizations. Prior to Decision Point Consulting, she served as Account Manager at Communications for Research, Inc., where she managed client accounts for blue-chip companies and educated clients on the benefits of marketing research services. Additionally, Amy held the position of Vice President of Business Development at GfK Roper Consulting in New York, where she was the Midwest representative for NYC headquarters, forging strong relationships with C-level executives at Fortune 500 companies.
With a Bachelor of Science in Organizational Communications, coupled with a minor in Political Science and Journalism from Ohio University, Amy has also applied her skills in academia, serving as an adjunct professor of Marketing Analysis at Walsh University. She has received numerous accolades throughout her career, including the “Best in Class” status from the American Marketing Association, where she has also served in a corporate leadership capacity. Furthermore, Amy has been recognized with the Distinguished Sales and Marketing Executive Award by the Akron/Canton Sales and Marketing Executives.
Amy is deeply committed to community service, having served as a board member for the United Way Women’s Council and held leadership positions within the Akron Canton American Marketing Association, the Great Lakes Chapter Market Research Association, and the Akron Chamber of Commerce. Amy’s unwavering dedication to her clients, combined with her innovative approach to market research, has solidified her reputation as a forward-thinking leader in the marketing research industry.
Character:
Amy E. Boren is a dedicated and results-driven leader with a strong commitment to client success and organizational growth. Her passion for delivering high-quality insights and fostering long-term relationships with clients reflects her integrity and professionalism in the marketing research industry.
Knowledge:
Amy possesses extensive expertise in both qualitative and quantitative market research, spanning diverse industries such as automotive, consumer goods, and healthcare. Her academic background in Organizational Communications and practical experience as an adjunct professor further highlight her deep understanding of data analysis, market trends, and customer insights.
Strategic:
Amy is a strategic thinker, demonstrated by her leadership in directing national research campaigns and developing segmentation strategies for nonprofits and corporations alike. She excels in identifying opportunities for growth, creating innovative solutions, and aligning marketing research with business objectives to drive results.
Communication:
Amy’s ability to communicate complex data and insights effectively has been key to her success, both in presenting to C-level executives and teaching as an adjunct professor. She is skilled in fostering collaboration, educating clients on research processes, and articulating the value of marketing strategies to stakeholders across all levels.
