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    Stefan Matulich

    Stefan Matulich is a visionary leader in the Wine and Spirits industry, known for his strategic acumen and transformative impact across sales, marketing, and operations. With over two decades of experience, including a standout 15-year rise to CEO at Bounty Hunter Rare Wine & Spirits, Stefan has consistently delivered growth and innovation while preserving brand authenticity. As the Founder of Elixir Business Management Services and General Manager at Twin Rocks Estate Winery, he continues to guide premium consumer brands through digital transformation and direct-to-consumer engagement. Grounded by early roots in hospitality, Stefan brings a guest-centric, people-first approach to leadership that inspires excellence and cultivates lasting customer connections.
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    © LEADAFI, Elevating Leadership, one article at a time.

    Lead-afi (verb): The act of improving, enhancing, or amplifying the leadership qualities of an individual or group, with the goal of establishing their executive brand and authority in their industry. This could mean coming up with and sharing a clear and compelling vision, building a strong personal brand, and getting known for being a thought leader and expert. Through Leadafi, executives can increase their visibility and influence within their industry, and position themselves as trusted and respected leaders.