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    Robert Sperling

    Rob Sperling is a distinguished strategic communications leader and governance advisor with over two decades of experience helping executive teams navigate high-stakes moments, organizational transformation, and reputational challenges. As Chief Marketing and Strategy Officer at RS Business Ventures, he brings a cross-sector lens—shaped by his work in corporate consultancy, public affairs, and multimedia storytelling—to craft communication strategies that build market trust and strengthen leadership alignment. With a reputation for distilling complexity into clarity and fostering executive presence, Rob is a trusted boardroom voice on reputational risk, ESG matters, and stakeholder engagement. His work empowers leaders to communicate with purpose, navigate change with integrity, and align strategy with long-term value.
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    © LEADAFI, Elevating Leadership, one article at a time.

    Lead-afi (verb): The act of improving, enhancing, or amplifying the leadership qualities of an individual or group, with the goal of establishing their executive brand and authority in their industry. This could mean coming up with and sharing a clear and compelling vision, building a strong personal brand, and getting known for being a thought leader and expert. Through Leadafi, executives can increase their visibility and influence within their industry, and position themselves as trusted and respected leaders.