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Matt Hertig

Matt Hertig is a dynamic executive, entrepreneur, and thought leader with over 30 years of experience at the crossroads of marketing, analytics, and technology. Best known for co-founding ChannelMix and guiding it from a scrappy startup to a six-time Inc. 5000 honoree before its acquisition in 2024, Matt now serves as CEO of HalfAI Consulting, where he helps businesses align AI and strategy to drive smart, sustainable growth. Renowned for his practical innovation, people-first leadership, and data-driven frameworks, he’s helped countless organizations unlock performance through clarity, efficiency, and value creation. A global speaker and community advocate, Matt brings both technical acumen and heart to every endeavor.
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© LEADAFI, Elevating Leadership, one article at a time.

Lead-afi (verb): The act of improving, enhancing, or amplifying the leadership qualities of an individual or group, with the goal of establishing their executive brand and authority in their industry. This could mean coming up with and sharing a clear and compelling vision, building a strong personal brand, and getting known for being a thought leader and expert. Through Leadafi, executives can increase their visibility and influence within their industry, and position themselves as trusted and respected leaders.