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    Justin Lizama

    Justin Lizama is a dynamic and multidimensional executive whose unique blend of financial acumen and creative marketing insight has made him a sought-after strategic partner for businesses seeking sustainable growth. With nearly 30 years of experience spanning entertainment, financial services, and brand strategy, Justin serves as Principal of both Simple Financial LLC and Full Flex Marketing—ventures that epitomize his rare dual role as a fractional CFO and CMO. His career is marked by a commitment to aligning operational efficiency with compelling storytelling, enabling companies to scale with clarity, purpose, and measurable impact. Known for bridging analytical rigor with creative execution, Justin empowers founders and leadership teams to unlock long-term value across sectors.
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    © LEADAFI, Elevating Leadership, one article at a time.

    Lead-afi (verb): The act of improving, enhancing, or amplifying the leadership qualities of an individual or group, with the goal of establishing their executive brand and authority in their industry. This could mean coming up with and sharing a clear and compelling vision, building a strong personal brand, and getting known for being a thought leader and expert. Through Leadafi, executives can increase their visibility and influence within their industry, and position themselves as trusted and respected leaders.