Fred Coutts

    Fred Coutts boasts a distinguished career as a seasoned President within the food and beverages industry, with over 15 years of impactful leadership at Waypoint Marketing Group. Specializing in Consumer Products, Management, Trade Marketing, Key Account Development, and Retail, Fred has adeptly navigated business development endeavors. During his tenure as Chief Executive Officer at Greenfresh Market from January 2007 to December 2008, Fred successfully pioneered the establishment from inception to operations despite external adversities like the 2008 market crash and Boeing Strike. Prior to this, Fred held a pivotal role as General Manager at Acosta from July 1999 to December 2006, overseeing significant transitions and leading teams to success. His earlier contributions at PCC Community Markets from April 1982 to July 1992, across various roles, underscore his depth of experience and operational acumen. A University of Washington alumnus, Fred's educational achievements, including completing programs at Purdue University and earning the Food Marketing Institute Grocery Management Certificate, complement his extensive career, rendering him a highly skilled professional in the field of food and beverages.
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