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    Brian Van Haaften

    Brian Van Haaften is a dynamic leader with over 35 years of transformative experience in sales, business development, and demand planning across renowned global brands. His strategic expertise, honed through key roles at Pella Corporation, Mars Inc., Coca-Cola, and others, has driven substantial growth and innovation in the Consumer Packaged Goods (CPG), building materials, and retail industries. Known for reversing challenging business trends and fostering high-performance cultures, Brian combines market insights with a consultative leadership style to achieve sustainable results. Currently serving as Managing Director at Global Recruiters of Pella (GRN), Brian continues to impact organizations by connecting top talent with the right opportunities, exemplifying his philosophy of empowering people and driving collective success.
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    © LEADAFI, Elevating Leadership, one article at a time.

    Lead-afi (verb): The act of improving, enhancing, or amplifying the leadership qualities of an individual or group, with the goal of establishing their executive brand and authority in their industry. This could mean coming up with and sharing a clear and compelling vision, building a strong personal brand, and getting known for being a thought leader and expert. Through Leadafi, executives can increase their visibility and influence within their industry, and position themselves as trusted and respected leaders.